Cannes Lions 2013: YouTube CEO Salar Kamangar named Media Person of the Year

MUMBAI: The previous three recipients of the Cannes Lions International Festival of Creativity Media Person of the Year award have all been from the digital space: Twitter creator, founder & executive chairman Jack Dorsey, Google executive chairman Eric Schmidt and Facebook founder & CEO Mark Zuckerberg. Hence, it is no surprise that the world‘s premier ad fest has named YouTube CEO Salar Kamangar its Media Person of the Year.

Every year, the Festival organisers present The Media Person of the Year Award to a prominent personality who is an influential figure in the development of today‘s media landscape, ultimately playing an integral part in shaping the future of the industry.

"YouTube has become a global phenomenon under Salar‘s leadership. The statistics say it all: more than one billion unique users a month watch more than six billion hours of video. In 2011, YouTube had more than one trillion views - a simply staggering statistic," says Cannes Lions CEO Phillip Glass. "YouTube is enabling the next generation of great channels, similar to how cable systems enabled the emergence of modern TV programming and advertising. In the coming years, YouTube will surely become ever-more important to content-creators and advertisers the world over."

Kamangar, who also holds the title of senior vice president, video at Google, has been leading YouTube since 2009. Born in Tehran, Iran, he was Google‘s ninth employee. His early roles at Google included drafting its first business plan, starting its early legal and finance functions, and helping to found Google‘s product team. He helped create AdWords, which has turned over billions of dollars per year in ad revenue for Google. Kamangar also led product management teams for Google‘s web applications, including Gmail and Docs.

An honours biological sciences bachelors graduate from Stanford University, he replaced YouTube cofounder Chad Hurley in 2009. Under his leadership, YouTube has launched TrueView, the advertising format whereby advertisers only pay for ads watched, and has doubled the number of advertisers using it in the past year.

"Content creators and advertisers alike are building successful YouTube channels that tap into a global community of fans, with more than one million of these channels now earning revenue," says a beaming Kamangar. "I‘m delighted to accept this award not just on behalf of YouTube, but on behalf of the artists and producers across the world whose creativity has established YouTube as the global destination for video."

Salar Kamangar will be presented with the Media Person of the Year honour on Wednesday 19 June in the Palais des Festivals, Cannes, France.

Latest Reads
Flipkart announces integrated brand communication campaign

There are a host of dates earmarked in India’s annual calendar where consumers wait with bated breath to partake of the celebrations. Clearly figuring in this list is the ‘The Big Billion Days’ (BBD), that has been made popular by Flipkart over the past two years. As a concept, Big Billion Day was...

MAM Media and Advertising Ad Campaigns
Colors campaign inspires men to take over Sunday chores

Colors has launched a new movement called #SundayIsHerHoliday. The campaign -- one Sunday at a time -- is inviting every man (and woman) to participate. The goal of the campaign is to inspire and help men take over the Sunday chores of women, so she can get her much needed time off.

MAM Media and Advertising Ad Campaigns
betterU launches Diwali campaign #FestivalOfLearning

India’s online learning marketplace, betterU, has launched a unique Diwali campaign #FestivalOfLearning across its digital platforms.The campaign aims at helping people think differently about their purchases, and highlights the importance of investing for the long term on the auspicious occasion...

MAM Media and Advertising Ad Campaigns
BBH India creates live radio spots for Abbott

BBH Mumbai has released a case study on the first ever live radio spots for Abbott's The Race of Possible’ campaign, which received overwhelming response in India.

MAM Media and Advertising Ad Campaigns
Abhibus's 'Har Safar Mein Aapka Hamsafar' Mahesh Babu, India’s online bus ticket booking platform, has announced superstar Mahesh Babu as their brand ambassador. He will also feature in the company`s marketing campaign called 'Har Safar Mein Aapka Hamsafar' (With you on all your journeys, wherever you go).

MAM Media and Advertising Ad Campaigns
Posterscope rolls out 'Frooti' OOH campaign

MUMBAI: Posterscope India from Dentsu Aegis Network has rolled out a massive OOH campaign for Frooti to make the consumers Live #TheFrootiLife. The core objective of the campaign is to create high visibility and impact for Frooti in the OOH space. Targeted at audiences aged between 15-35 years, the...

MAM Media and Advertising Ad Campaigns
Q2-17: DB Corp revenue up, radio operating profit doubles

DB Corp Limited (DB Corp), home to flagship newspapers Dainik Bhaskar, Divya Bhaskar, Dainik Divya Marathi and Saurashtra Samachar reported 10.5 percent higher consolidated revenue for the quarter ended 30 September 2016 (Q2-17, current quarter) as compared to the corresponding year ago quarter....

MAM Marketing Brands
P Mark TVC features Boman Irani

MUMBAI: P Mark, the front-runner in the mustard oil segment in India, has unveiled its new TV campaign ‘one specialist to another’. Reinforcing its commitment as specialists and educating the masses about the taste, the new TVC pays tribute to P Mark’s exceptional taster in the category.

MAM Media and Advertising Ad Campaigns
Officer's Choice Blue snacks launches a new TVC campaign

Officer’s Choice Blue has launched a new advertising campaign ‘Salute to Banta Hai’ - communication that repurposes its long-standing platform of the ‘Good Samaritan’. The four TVC’s narrate testing situations, in slices of everyday life, and defines their actions to make for a better and caring...

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories