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WPP co-founds new cross-industry global program to drive sustained growth for clients

WPP today announced the formation of the cross-industry Institute for Real Growth (IRG), the first program of its kind to help Chief Marketing Officers and other senior business leaders to drive more effective growth strategies.

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Create with Google hopeful of witnessing great Indian creativity

While Interacting with at the recently concluded Goafest 2019 , Create with Google head Ross Jauncey shared that the newly launched platform has already recorded an average of 6 million visitors in the Asia Pacific region.

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YouTube launches new features for Indian news transparency

The Google-owned video streaming platform, YouTube, has announced key features to make news experience more transparent and contextual in poll-bound India.

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YouTube Music surpasses Spotify with 3mn downloads in launch week

Google’s recently launched music streaming platform YouTube Music has surpassed its opponent Spotify by registering more downloads within a week of the launch. Spotify, which launched in India a few weeks ago, claimed over a million users subscribed to its service within a week of its launch, while...

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Three Tata Brands in top 20 list of India’s Most Consumer-Focused Brands

TRA Research has launched the second edition of ‘India’s Most Consumer-Focused Brands 2019’ (CFB), a study measuring the brands’ increase in Buying Propensity, the keenness-to-buy among Indian consumers.

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