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IPRS grants music license to Google for India

The Indian Performing Right Society Limited (IPRS) has granted a license to Google, enabling the company to utilise IPRS members’ Indian works repertoire in India across YouTube and related services.

iWorld Social Media
YouTube to launch music streaming app in India

Google-owned YouTube has announced the launch of its new music streaming app YouTube Music in the country, in a bid to grab a pie of the growing Indian audio streaming industry.

iWorld Over The Top Services
Google rolls out AR effect tools for YouTube Stories

With the overwhelming popularity of Stories feature on social media platforms, the companies are leaving no stones unturned to make it more attractive. Now, Google is rolling out support for its advanced Augmented Reality (AR) effect tools for YouTube Stories while its rival Facebook and Instagram...

iWorld Social Media
Digital agency execs approve stricter social media control for upcoming general election

Digital media has taken the world by storm. The last elections of the two biggest democracies of the world – India and the US – showed the power of efficient digital campaigns in political battles. However, as easy as it is to use social media platforms for campaigning, it is equally capable of...

MAM Media and Advertising Digital Agencies
Indian online gaming revenue to touch Rs 119 bn by 2023

The rapid growth in digital infrastructure has led to a supercharged growth of online gaming from Rs 20 billion in FY14 to Rs 44 billion in FY18. The industry is expected to grow by 22 per cent Compound Annual Growth Rate (CAGR) by FY23 and reach Rs 119 billion, as per a KPMG Report.

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