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Vidnet2018: Regionalisation, localisation the way forward for the OTT industry

Over the top (OTT) is no more a baby. The ecosystem has been eating and growing slowly, taking centre stage in several media and entertainment related scenarios. On the stage of Vidnet 2018, hosted by Indiantelevision.com, experts from India’s leading OTT platforms were present.

iWorld Over The Top Services
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Vidnet2018: OTT industry says innovation the need of the hour

In the last couple of years, over-the-top platforms have emerged as mainstream entertainment source going beyond “mail-metro-millennial” phenomenon for a sizeable population in India despite television still holding its dominance.

iWorld Over The Top Services
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Netflix has no plans to introduce cheaper offerings in India

MUMBAI: Denying market buzz about Netflix’s plan to introduce cheaper subscription plans in India, the streaming video giant’s CEO Reed Hastings said that an executive’s comments suggesting otherwise had been “misunderstood.”

iWorld Over The Top Services
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BrandVid 2018: Emerging importance of content creators in branded videos

With the rapid change in the online ecosystem, marketers are gradually increasing their investment for branded content. Subtle product placement and proper storytelling in branded videos are becoming two key elements of video marketing. Facebook and YouTube have emerged as the most important...

MAM Marketing Brands
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BrandVid 2018 sees industry stalwarts discussing video marketing in depth

Video is the new glue fusing brands with their consumers thanks to the massive explosion in consumption on digital and handheld devices. Marketers are working overtime to understand the nuances of video storytelling, platforms ‐ social or web destinations and distribution in order to build stronger...

MAM Marketing Brands

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