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OTT players see interactive content as the future of fiction programming

Over the top (OTT) platforms have thrown the doors open to experimenting with new content formats. Interactivity around fiction programming is proving itself as the new area of interest for OTT platforms. Following the lead of Netflix’s Black Mirror: Bandersnatch, other players including prominent...

iWorld Over The Top Services
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YouTube's CEO Susan Wojcicki reveals the future plans to India's biggest female comedy creator Prajakta Koli

In India to attend the launch of YouTube Music as well as their annual event Brandcast last week, YouTube's CEO Susan Wojcicki collaborated with India's biggest female creator Prajakta Koli a.k.a MostlySane for a candid video chat slated to go live on Prajakta's YouTube channel this Tuesday, 16th...

iWorld Over The Top Services
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YouTube launches new features for Indian news transparency

The Google-owned video streaming platform, YouTube, has announced key features to make news experience more transparent and contextual in poll-bound India.

iWorld Social Media
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Alcohowl's Pub Crawl reached over 2 lakh digital users

Alcohowl is India’s first digital magazine for everything related to spirits, cocktails, nightlife and beyond. The magazine covers everything about the experience of fine drinking by shifting away from the mundane and diving into a world of niche spirits and drinks.

MAM Marketing MAM
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YouTube to venture into interactive content

After the hard-hitting success of Netflix’s Black Mirror: Bandersnatch, tech giant YouTube is now investing in interactive content.

iWorld Over The Top Services

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