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Unilever to cut ties with digital influencers

While brands continue to engage in paid promotions through influencer marketing, consumer goods giant Unilever's had enough. The world's second biggest advertiser has decided to stop this practice to promote its products. Companies tend to rely on influencers to generate a buzz around their...

MAM Marketing Brands
Samsung is 2017 'Spikes Asia Advertiser of the Year'

MUMBAI: Spikes Asia has announced that this year’s Advertiser of the Year will be awarded to Samsung Electronics following a hugely successful 2016 Festival where the company were recognised with 21 Spikes awards.

MAM Marketing Brands
Ogilvy's Choudhary only Indian to make it to Cannes' 'See It Be It'

MUMBAI: In 2014, Cannes Lions launched See It Be It. A programme that responded to the gender imbalance in the advertising industry - only 25% of agency creatives are women, and just 11% reach creative director level. The stats for India, being woefully lower.

MAM Marketing MAM
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Pinto new creative head - FCB Ulka (West), NCD - branded content

MUMBAI: In a significant development, FCB Ulka today announced the appointment of Keegan Pinto as Creative Head - FCB Ulka (West) and National Creative Director - Branded Content. In this role, Keegan will be responsible for enhancing the creative quotient and strengthening the creative...

MAM Media and Advertising People
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Ten commandments for agencies to stay in business: GroupM's CVL Srinivas

MUMBAI: It was hard hitting, the way CVL Srinivas began his address at Zee MELT 2016. With a satirical audio-visual titled ‘The Last Agency On Earth’ (2010), the GroupM south Asia CEO laid down the fundamentals of the ‘change or perish’ ecosystem today’s agencies exist in; bringing down the media...

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