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Viacom18 cracks down on counterfeit merchandise

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MUMBAI: In its bid to counter the growing menace of counterfeit merchandise, Viacom18 Media Pvt. Ltd. had undertaken an investigation that led to a raid in Mumbai’s market Abdul Rehman Street.

Viacom18 Media is one of India's fastest growing entertainment networks and a house of iconic brands that offers multi-platform and multicultural brand experiences. A JV of Viacom Inc. and the Network18 Group, Viacom18 defines entertainment in India by touching the lives of people through its properties.

Viacom raided two stores -- Shubham Return Gifts and Eliperi Stationery, which were found to be selling counterfeit Dora the Explorer products.  

The stores were raided by a team comprising court receivers of the Bombay High Court and representatives of Viacom18. The owners of the stores will be summoned to court to identify the source and locations of the manufacturers of these seized goods.

"We see this as an essential step towards ensuring that our characters are not represented on inferior, unlicensed products - which may pose health and safety risks. We are extremely grateful for the cooperation of the judiciary and the police who have executed the appropriate legal action to protect our intellectual property and to prevent inferior, and potentially dangerous products from being sold to unsuspecting consumers. " said a spokesperson on behalf of Viacom18.

Viacom18 owns iconic brands such as Colors, Roadies and Supersonic and characters such as Keymon Ache, Shiva, characters of Pakdam Pakdai and is also the exclusive licensee for iconic characters and brands such as Peppa Pig, Motu Patlu, Spongebob Square Pants, Teenage Mutant Ninja Turtles, Ninja Hattori, Peanuts and Shaun the Sheep amongst many more.

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