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2018's most watch South Indian channels

The South Indian television market is huge with a television penetration of about 95 percent. This paper is based on performance in terms of viewership –  and refers mainly to weekly impressions of top 5 channels in each of the four South Indian languages as per Broadcast Audience Research Council...

Television TV Channels Viewership
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Niche channels bank on differentiated content in new TRAI tariff regime

One worry that broadcasters seem to have from the impending TRAI tariff scheme that will commence from 1 February 2019 is the reception of their niche and differentiated channels. While GECs, sports and news channels don’t have much to worry, the others will have to fight for TV space.

Television TV Channels Specialised and Niche
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Yeh Mohalla hai Navrangi Re!

Most of the times, we don’t #GiveAShit about shit. But starting February 2, 2019, we won’t be able to ignore it any more, as a one-of-a-kind drama series is coming to our living rooms to make us laugh, cry, wonder, question and fall in love. In an industry first, Viacom18 has partnered with the...

Television TV Channels GECs
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Sudhanshu Vats on Rishtey's content strategy, challenges and Viacom18's latest show

The sweet spot. That’s what Viacom18’s Hindi mass entertainment channel Rishtey appears to have struck with its latest offering Navrangi Re! The newest act of the media and entertainment conglomerate sees it join forces with the Bill & Melinda Gates Foundation, and BBC Media Action to create a...

Television TV Channels GECs
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Viacom18 introduces VIACUBS - a day care facility for employees' children

In continuation of its gender inclusive policies such as a 36-weeks maternity leave and flexible work arrangement, Viacom18 today announces the launch of Viacubs – a child day-care service for Viacom18 employees. Viacubs is a part of Viacom18’s WAVE initiative which focusses on safety, wellness,...

Television TV Channels GECs

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