iWorld

Hotstar targets billion minutes watch time daily

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/09/23/Untitled-1_0.jpg?itok=w6dTnZ7t

MUMBAI: The new mantra at the Twenty First Century Fox-owned Star India subsidiary Novi Digital’s Hotstar is the figure of a billion. Yes, a billion. Not a billion subscribers, but a billion minutes. Speaking at a conference in China yesterday, its senior vice-president and head of product Varun Narang stated that the OTT service’s target is to get to a billion minutes of watch time daily.

“Once you get to a billion minutes a day, you're talking about a real, real business,” stated Narang at the conference.

Narang was roped in to Hotstar from Whipclip last year and has had more than half a decade’s product experience with top-notch services such as Hulu and Amazon in the US. He was recruited to lead the team which is helping build mobile solutions for the app and help innovate content discovery, quality of video playbacks as well as build native advertising platforms for the app.

Speaking at the Bank of America Merrill Lynch Media and entertainment conference earlier this month Twenty First Century Fox executive chairman Lachlan Murdoch had stated that Hotstar had gone from streaming 750 million minutes to 2.5 billion minutes between July and August 2016. That means it has some distance to travel before it gets to that billion minutes a day figure.

Responding to a question from ace analyst Jessica Jean Reif Cohen on the media powerhouse's plans for India, Lachlan had elaborated that Hotstar is expected “to grow significantly with the launch of Reliance Jio’s mobile 4G service, which Hotstar is the exclusive (sic) program provider for. So, on the Reliance Jio phones -- the biggest launch of consumer product in many many years – Hotstar is the exclusive television provider on the platform. And so we think where every single single consumer will have access to Hotstar premium which is a $3 service. And, they’ll have it provided by Reliance for free. So, it’s a very exciting time in India for us. Just to have this in perspective, those streaming numbers for Hotstar is about, if you compare with Netflix in India, Netflix is about six per cent the size of Hotstar".

Among the initiatives, Hotstar is looking to scale up the product quickly is rolling it out globally in the near future, targeting the south Asian diaspora, Narang revealed at the conference. This was something that even Star India chairman Uday Shankar had stated at the Ficci Frames conference in Mumbai earlier this year.

Narang admitted that what was helping Hotstar is the fact that “content rights are a lot easier for us in India than they are in the US.”

Other things that could aid it get there is its catalogue of around 35,000 hours of entertainment content. At its investor call conference during the announcement of its annual results Twenty First Century Fox CFO John Nallen had pointed out that “in the beginning, we saw pretty severe sort of volatility and spike, largely around sports viewership on the Hotstar platform to when there was a big cricket tournament or something like that. But, gradually over the last year, what's really built and gotten much more momentum is scripted programming, it's Indian-scripted programming in multiple languages, and that's really driving, that's been the most gratifying and to see more consistent viewership of that and that's really a big, big part of the volume now, and it's the fastest way growing part of the volume on a consistent basis, local Indian-scripted programming at very high volumes.”

Currently, Hotstar has an estimated 72 million downloads with around 50 million active users.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/10/broadband.jpg?itok=UeQMWGjZ
BSNL leads in wireline broadband internet subs addition in Sep-16

BENGALURU: In a change from the norm, the public sector telecom giant Bharat Sanchar Nigam Limited (BSNL) added 40,000 wireline broadband internet subscribers in the month of September 2016 (Sep-16). BSNL had been consistently losing subscribers in the calendar year 2016 (CY-16) until 31 August...

iWorld Broadband
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/09/sanam-teri-kasam.jpg?itok=uGh1IPgW
Eros Now gets 4-5 million subs from telcos & OEMs

MUMBAI: Folks at Eros are popping bottles of champagne! Eros International's OTT platform Eros Now has achieved two million paid subscribers worldwide through significant deals in place with all major telecom players in India such as Reliance Jio, Airtel, IDEA Cellular Network and Vodafone.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/09/Uday-sodhi-800x800.jpg?itok=K65T_-1G
SonyLIV refreshes its brand identity 'LIV to Entertain'

MUMBAI: SonyLIV has yet again proved its status as a pioneer of innovation in its industry by unveiling a refreshed brand identity. The renewed brand ethos “We LIV to Entertain” promises to make SonyLIV the ultimate destination for rich entertainment across genres, screen types and audience...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/08/Mark-Zuckerberg.jpg?itok=rZrcR1Lm
2016's top moments on Facebook

MUMBAI: Each year, Facebook reviews the moments, events and trends that people shared and talked most about. Today, we’re excited to share those top moments from 2016. The top moments represents most talked about, shared and discussed topics that dominated the year that went by.

iWorld Social Media
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/08/AISH_01.jpg?itok=pMc51EA2
Arre's 'A.I.SHA | My Virtual Girlfriend' wins at WebFest

MUMBAI: Arré's first web series A.I.SHA | My Virtual Girlfriend has won the best overall web series and best suspense/thriller at South Florida WebFest in Miami. The show has been selected from among a selected screening of the best 27 global web series and short films that were shortlisted.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/08/Satnam-Singh_6.jpg?itok=JrgWFVmb
Netflix content offering includes Satnam Singh doc

MUMBAI: Satnam Singh Bhamra, first India-born basketball player to be drafted into the National Basketball Association (NBA), has received another big honour. His life has been made into a documentary. Titled, One in a Billion, the film was released on 6 December in the US. What’s even more...

iWorld Video On Demand
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/08/Rajiv-Vaidya.jpg?itok=7QTJHb3w
'Regional VOD, cashless subs among 2017 trends'

MUMBAI: The video on demand streaming industry in India is only blooming, with a host of developments in this year. The digital eco-system has seen production houses like Balaji Telefilms, Indian broadcasting networks such as Star India, Sony Pictures Networks, Viacom18, Zee, etc and few...

iWorld Video On Demand
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/08/kabali-rajini.jpg?itok=8ebEQf-h
#YouTubeRewind: Celebrating what India watched & shared

MUMBAI: 2016 was the year when sidekick became the superhero - yes you guessed it right - Kabali ruled the charts to become top trending movie trailer. Kapil Sharma show featuring Salman Khan got company from our very own YouTube stars of The Viral Fever playing truth or dare with dad and All...

iWorld Social Media
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/08/Ambani.jpg?itok=4q2zKVBa
Telcos may migrate to ARPU-based model as 5-7 per cent hit feared

MUMBAI: Loss of revenue on account of competitive pressure catalysed by the extension of Mukesh Ambani-led Reliance Jio free services and demonetisation may cumulatively affect telcos by 5-7 per cent.

iWorld Telecom

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories