iWorld

Hotstar targets billion minutes watch time daily

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/09/23/Untitled-1_0.jpg?itok=1PODOOil

MUMBAI: The new mantra at the Twenty First Century Fox-owned Star India subsidiary Novi Digital’s Hotstar is the figure of a billion. Yes, a billion. Not a billion subscribers, but a billion minutes. Speaking at a conference in China yesterday, its senior vice-president and head of product Varun Narang stated that the OTT service’s target is to get to a billion minutes of watch time daily.

“Once you get to a billion minutes a day, you're talking about a real, real business,” stated Narang at the conference.

Narang was roped in to Hotstar from Whipclip last year and has had more than half a decade’s product experience with top-notch services such as Hulu and Amazon in the US. He was recruited to lead the team which is helping build mobile solutions for the app and help innovate content discovery, quality of video playbacks as well as build native advertising platforms for the app.

Speaking at the Bank of America Merrill Lynch Media and entertainment conference earlier this month Twenty First Century Fox executive chairman Lachlan Murdoch had stated that Hotstar had gone from streaming 750 million minutes to 2.5 billion minutes between July and August 2016. That means it has some distance to travel before it gets to that billion minutes a day figure.

Responding to a question from ace analyst Jessica Jean Reif Cohen on the media powerhouse's plans for India, Lachlan had elaborated that Hotstar is expected “to grow significantly with the launch of Reliance Jio’s mobile 4G service, which Hotstar is the exclusive (sic) program provider for. So, on the Reliance Jio phones -- the biggest launch of consumer product in many many years – Hotstar is the exclusive television provider on the platform. And so we think where every single single consumer will have access to Hotstar premium which is a $3 service. And, they’ll have it provided by Reliance for free. So, it’s a very exciting time in India for us. Just to have this in perspective, those streaming numbers for Hotstar is about, if you compare with Netflix in India, Netflix is about six per cent the size of Hotstar".

Among the initiatives, Hotstar is looking to scale up the product quickly is rolling it out globally in the near future, targeting the south Asian diaspora, Narang revealed at the conference. This was something that even Star India chairman Uday Shankar had stated at the Ficci Frames conference in Mumbai earlier this year.

Narang admitted that what was helping Hotstar is the fact that “content rights are a lot easier for us in India than they are in the US.”

Other things that could aid it get there is its catalogue of around 35,000 hours of entertainment content. At its investor call conference during the announcement of its annual results Twenty First Century Fox CFO John Nallen had pointed out that “in the beginning, we saw pretty severe sort of volatility and spike, largely around sports viewership on the Hotstar platform to when there was a big cricket tournament or something like that. But, gradually over the last year, what's really built and gotten much more momentum is scripted programming, it's Indian-scripted programming in multiple languages, and that's really driving, that's been the most gratifying and to see more consistent viewership of that and that's really a big, big part of the volume now, and it's the fastest way growing part of the volume on a consistent basis, local Indian-scripted programming at very high volumes.”

Currently, Hotstar has an estimated 72 million downloads with around 50 million active users.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/23/park-jin-hyo-800x800.jpg?itok=vKr83R3Q
Mobile Congress: SK Telecom to discuss 5G commercialisation with Nokia & Ericsson

MUMBAI: SK Telecom has announced that it will participate in the 2017 GSMA Mobile World Congress to be held from 27 February to 2 March, at Fira Gran Via, Barcelona, Spain. The company has set this year's theme as "Connect Everything" and will be showcasing a wide variety of innovative technologies...

iWorld Telecom
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/23/Gopal%20Vittal%20and%20Sigve%20Brekke.jpg?itok=rUypukfA
Airtel to take ownership of Telenor's India operations

MUMBAI: Telenor ASA, on 23 February, entered into a definitive agreement with Bharti Airtel Limited (Airtel), whereby Airtel will take full ownership of Telenor India, subject to regulatory approvals. Airtel is India’s largest wireless operator with over 269 million subscribers and a revenue market...

iWorld Telecom
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/22/ravi%20%281%29.jpg?itok=TE6RHm0P
India takes significant initiative to secure cyber space

Extending the 'Swachh Bharat' campaign to the cyber world, the minister of electronics and information technology Ravi Shankar Prasad has launched the Cyber Swachhta Kendra–Botnet Cleaning and Malware Analysis Centre for analysis of malware and botnets that affect networks and systems.

iWorld eNews
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/23/poll%20%281%29.jpg?itok=cBLF8i5b
Amazon's Michael Paul joins MLB's video streaming service BAMTech

Amazon’s digital media executive Michael Paull has been hired to lead the $3 billion video-streaming company BAMTech. The announcement was made by Major League Baseball Advanced Media, which sold one-third of BAMTech to Walt Disney in August. Disney bought a 33 per cent stake in BAMTech for $1...

iWorld Video On Demand
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/23/arre%20%281%29.jpg?itok=pLONAN-9
Arré premieres 'The Adventures Of Abbaas Mastan' on Facebook

Arre is all set to take the viewers to the wildly fictionalised world of two film students on one global mission - to make the world’s most viral video. The Adventures Of Abbaas Mastan is a first-of-its-kind format, presented in the new universal language of gibberish where the entire cast of...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/22/mma%20%281%29.jpg?itok=sXrOXBXX
'Budget' on mobile: Engagement highest among 20-24-yr olds, says Kantar IMRB & MMA study

Kantar IMRB, along with Mobile Marketing Association (MMA India), jointly studied the impact of Budget 2017 on mobile platforms. Kantar IMRB’s Mobi Track smartphone usage panel was used to analyse consumption of budget related content in the weeks leading upto and during the Budget 2017...

iWorld eNews
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/22/hip-hop%20%281%29.jpg?itok=MLEUbZCP
One Digital launches 'Hip Hop Highway' on Saavn

In an effort to amplify its efforts in catapulting India’s burgeoning hip hop story, Saavn and One Digital have launched their new audio show, Hip Hop Highway. The show will have 12 episodes, releasing a 25 to 30 minute episode each Wednesday starting from today.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/22/Jyoti-Deshpande1_0.jpg?itok=I6gyVlFa
Eros International Plc reports massive bottomline gains for third quarter

BENGALURU: Eros International Plc (Eros) reported more than a 15 fold (15.4 fold) increase in operating profits for the quarter ended 31 December 2016 (Q3-17, current quarter) as compared to corresponding year ago quarter. Operating profit in the current quarter was $8.2 million as compared to...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/22/hiren_gada-Vishal_Maheshwari.jpg?itok=l1ZCA3BI
Exponential OTT growth: Shemaroo inks licensing deal with Viu

MUMBAI: Shemaroo Entertainment Ltd, one of the leading content houses in the country, has inked a content licensing deal with Vuclip’s premium OTT video on demand service, Viu.

iWorld Over The Top Services

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories