iWorld

Vice Media starts Indian journey promising edgy content

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2018/04/21/cha.jpg?itok=ucpLiJKW

MUMBAI: Global youth media brand Vice Media, which officially launched its operations in India on Thursday in partnership with the Times of India group, will bring content in Hindi and English and has introduced all its digital brands under the VICE.com banner.

Along with its digital brands, Vice will also premier a late-night prime time television block across the Times of India portfolio, bringing the best of Viceland’s award-winning content to a mass market like India. Viceland is a multinational brand of television channel owned by Vice Media, which also provides programming and was started in 2016.

According to a statement put out by the company, Vice India’s local content programming will span conversations across topics such as food, music, politics, sports, sex, identity, nightlife, arts, and comedy. The company plans to showcase a wide range youth-oriented content in the coming months, including local mental health crisis, sexual assault on university campuses, navigating life in India as an LGBTQI+ individual, the taboo sex industry, and political action in the region.

However, it must be added here that last month some media reports indicated that at least a couple of people associated with content generation quit Vice India alleging interference of corporate bosses in editorial matters, especially in those edgy news stories that involved a particular political party in India.

Beyond Vice’s main partnership with the Times of India group, additional partnerships, including with Facebook, will bring Vice’s content to millions of new viewers in the region through original local production and reporting, and licensing.

“We are humbled by the response we have received on our content as we launch and are excited to partner people, brands and organisations who are on a mission to connect with India’s youth and impact their future positively,” Vice India CEO Chanpreet Arora said in a statement.

New offices in Mumbai and Delhi will host full-scale Vice operations, including a local offering of Virtue Worldwide, Vice’s in-house creative agency, and a full-service content production studio, Vice Studio, producing local news, culture, documentary, film and scripted content for television, SVOD, OTT and digital platforms.

“A large number of people on Facebook in India are young. We are happy to see Vice Media launch in India and excited about the opportunity that people will get to see content that will be relevant, high quality and something, which will encourage meaningful conversations,” Facebook entertainment partnership head, Asia Pacific, Saurabh Doshi said.

Virtue Worldwide has entered into major brand partnerships that will provide creative services throughout India. Launch partnerships in the region include Mountain Dew (PepsiCo) and Anheuser-Busch InBev. On the heels of its global association, Vice India, in partnership with Anheuser-Busch InBev, the world's largest brewer, will be working together to create, curate and distribute culture-centric content to augment the reach of the latter's portfolio brands such as Budweiser in the country.

"We are excited to extend our global relationship with Vice in India to collaborate on creating immersive experiences. We are confident that this partnership will allow both entities to cater and connect to the passion points of India's youth," Anheuser-Busch InBev India marketing director Kartikeya Sharma said. 

Hosi Simon, CEO of Vice APAC, who was in the country to launch the brand, said, “Our aim is to reach the aspirational mass audience, which is about to make their voices heard loudly in India. We are looking beyond urban India, into the regional emerging and highly curious youth population, which, we believe, will own the future of the country very soon.”

Rishi Jaitly, CEO of Times Bridge, the arm of The Times Group that has invested  in Vice India, expressed the hope that the operation would become the country's leading youth media company, “engaging and delighting millennial and Gen Z audiences” across the sub-continent.

More details on multiple platform partnerships would be announced in the coming months, Vice India said. But it is not clear whether Vice India has applied for Indian government permissions for the Viceland TV channel and whether it would be introduced here at all.

Also Read :

Vice Media to launch Vice India on April 2

Chanpreet Arora appointed CEO of Vice Media India

VICE to launch digital service with ToI Group 1Q 2017

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/18/spull.jpg?itok=T6UMGZUM
Spuul Now Available at Ola’s Connected Car Platform, Ola Play

Spuul, the popular global video-on-demand (VOD) platform today announced a partnership with India’s leading and one of the world’s largest ride-sharing companies, Ola and its connected car platform for ridesharing, Ola Play.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/18/bimal_0.jpg?itok=NP7W1i6K
Viu appoints Bimal Unnikrishnan as india content head

Viu, leading OTT service by PCCW and Vuclip, has appointed Bimal Unnikrishnan as Vice President Content for India to focus on the service’s original content portfolio. Bimal will report to Vishal Maheshwari, Country Head for Viu India.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/18/full.jpg?itok=37q4sRPF
SonyLIV Goes Regional with 'Full Tight'- Launches its second Marathi Web-Series

With 180.3 million* active online video viewers and almost 4 million* registered subscribers, the OTT companies today are making huge investments in language content to spur growth from regional markets.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/18/Netflix.jpg?itok=z5Uv8ggu
In Q2 earnings call, Netflix's added focus on India

Though Netflix did not deliver an outstanding performance for Q2 2018, its focus on India has surely risen. In the follow-up conference call, India was mentioned 20 times, which is higher than the last nine quarters combined.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/17/yahoo5.jpg?itok=PuVRfxlp
Yahoo to shut messenger app after 20 years

Yahoo Messenger, the messaging app, is finally shutting down for good.The app, which was acquired by Verizon in 2017, is shutting down on 17 July. The company didn't give any explanation for shutting its messenger. Yahoo Messenger users will now be directed to invite-based Yahoo Squirrel service...

iWorld Social Media
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/17/zenith.jpg?itok=D78kJuLN
Zenith report says online video viewing to cross 1 hour a day

Consumers across the globe are becoming increasingly engaged with online videos. Zenith’s Online Video Forecasts 2018 reveals global consumers will spend watching online videos more than one hour on average this year. From 2017’s 56 minutes, the average will go up to 67 minutes.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/17/netflix.jpg?itok=GowOUwX6
Netflix shares sink after it misses Q2 subscriber growth expectations

Making some analysts’ prediction true, Netflix could not live up to its second-quarter earnings expectations. The streaming video giant added 5.15 million subscribers worldwide compared to the expectation of 6.2 million new subscribers. Following the result, the company’s stock fell down 14 per...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/17/TRAI-Story.jpg?itok=drmXC631
TRAI releases recommendations for privacy & protection of consumer data

The Telecom Regulatory Authority of India (TRAI) has come out with its recommendations on ‘Privacy, security and ownership of data in the telecom sector’.

iWorld Telecom
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/17/chu.jpg?itok=h_xpAlQ0
Indian YouTube kids channels gain momentum

Technology has redefined entertainment for kids across the world. As more kids get hooked to mobiles and tablets, the business of kids content on YouTube thrives more. With hundreds of channels entering the sector every year, this category is expanding as well as giving more scope of monetisation...

iWorld Social Media

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories