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Guest column: How to leverage social media for advertising

At a time when social media’s exact worth for most businesses continues to be hard to pin down, trying to comment on trends that will ‘make or break your business’ can sound like puffery.

MAM Marketing MAM
Facebook data fiasco gets murkier

Data has been touted as costlier than oil in the new digital era. While it may not be the case, the Cambridge Analytica (CA) data scandal has at least indicated that it is partially true. Raising questions on users’ data security on social media platforms, the controversy has dented Facebook’s...

iWorld Social Media
Mark Zuckerberg says 'sorry' for Facebook's privacy crisis

MUMBAI: Mark Zuckerberg has finally broken his silence five days after the Cambridge Analytica data scandal engulfed Facebook over the weekend.The Facebook CEO pledged on Wednesday to take a series of steps to protect data and fix what he called a "breach of trust" between the social network and...

iWorld Social Media
Unilever threatens to pull the plug on digital advertising

MUMBAI: International major FMCG player Unilever has threatened Facebook and Google that it will withdraw its advertising on the social media platforms if they fail to remove content that creates division in society and promotes hate.

MAM Marketing Brands
Aajtak.in is the Bahubali of Hindi Digital Media

Aaj Tak, leading Hindi news channel’s web avatar Aajtak.in has broken all records and set an industry benchmark on election coverage in December 2017.Aajtak.in has now become country’s number No.1 Hindi News Brand with its No. 1 position on Website, Mobile App, Facebook, Twitter and YouTube...

iWorld Social Media

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