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Star's Uday Shankar on distribution challenges, IPL, FTA vs. pay TV, innovations, Made in India content…and much more

From the thirty seventh floor room, consisting of a table for the occupant to stand and work, some thought-provoking books and a huge TV screen, apart from other knick-knacks, the city life and environs below look scenic. Rather, most of the surrounding sea-facing skyscrapers in between the  green...

Television TV Channels GECs
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Guest Column: Star India's IPL deal raises three crucial questions

“Astronomical”, “whopping” and “staggering” were some of the words used to describe Star Group’s consolidated global bid of $2.55 billion for the media rights of the Indian premier League (IPL). Several newspapers described it as the “costliest” cricket property in the world.

Television TV Channels Sports
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Comment: With IPL rights Uday Shankar gambles audaciously, must plan pragmatically

The numbers were close to what we at indiantelevision.com were betting on. In conversations with senior executives from various companies, we had predicted that the telecast rights to the Board of Control for Cricket in India’s (BCCI)’s Indian Premier League (IPL) would fetch it around twice the...

Television TV Channels Sports
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Star bids highest for BCCI's IPL media & digital rights and is the winner

MUMBAI: Star India has been investing heavily in Indian sport. And that investment - and promise to invest more - got the vote of confidence from the Board of Control for Cricket in India (BCCI) when its  offer of Rs 16,3475 million or Rs 16347.5 crore or approximately $ 2.55 billion proved high...

Television TV Channels Sports
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Clove Dental health campaign being released on social media

"Smile, it is the key that fits the lock of everybody's heart," says American writer-author of ‘Inspiration for Lesbian, Gay, Bisexual and Transgender Students and Their Allies’ Anthony J. D'Angelo.

MAM Media and Advertising Ad Campaigns

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