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Entertainment Goes Online - A $5 Billion Opportunity in India

Over-the-top (OTT) content market in India is at an inflection point in India, as per the latest report by The Boston Consulting Group titled ‘Entertainment Goes Online’. 

MAM Marketing MAM
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BARC week 30: Aaj Tak continues dominance in Hindi news genre

The Broadcast Audience Research Council data for week 30 showed Republic TV continuing to dominate the English news genre, whereas Aaj Tak led in Hindi genre.

iWorld Video On Demand
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BBDO ropes in Atin Wahal as EVP Mumbai

Former Publicis SVP Atin Wahal has joined advertising agency BBDO as the new executive vice president. Wahal will head the Mumbai office. 

iWorld Over The Top Services
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Star Bharat experiments with early morning slot

Star Bharat is all set to experiment with weekend morning slot by launching a three-hour programming band from 5 August.

iWorld Over The Top Services
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MNX challenges legacy players in the movies category

The rise in India’s urban educated millennials has also led to the spurt of channels in the English entertainment and movies genre. Over the last few years, several new additions have made their way including MN+, &Prive and Sony Le Plex.

Television TV Channels English Entertainment

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