Vice Media to launch Vice India on April 2


MUMBAI: New York-based millennial-targeted media brand Vice Media is all set to mark its presence in the Indian entertainment industry with Vice India on 2 April 2018.

Hosi Simon, the CEO of Vice Media Asia Pacific, announced the launch date in Mumbai on the third day of FICCI Frames 2018.

Vice Media has been around for 24 years. In June 2016, Vice Media and The Times Group collaborated for an ‘expansive partnership.’ The joint venture by Vice Media is done to bring its youth-focused content to many more territories, mixing local and international news, culture and lifestyle programming to young viewers across online, television and mobile. The content on Vice India will be an equal half split between local content and content from abroad.

The launch of Vice Media’s TV service ‘Viceland’ with the name ‘Vice Now’ in India as a pay channel is also a part of the joint venture.

Vice India will open up their offices in Mumbai and Delhi. Recently, Chanpreet Arora was appointed as the chief executive officer (CEO) of Vice India. Earlier, Vice India had appointed Pragya Tiwari as the editor-in-chief and Samira Kanwar as the head of video. Since then, Tiwari has left Vice India citing personal reasons and Kanwar has been designated as content head of the firm.

For India, according to Simon, the goal is to be a deeply local, relevant company.

Simon said that Vice would adopt a studio approach and the focus will be on the story, no matter from where and whomsoever it comes

The company will have a production hub that will create different kinds of content including long form, short form and documentaries.

Also Read:

Localised content the way forward for Netflix in India

2017: The year OTTs went regional in India

Regional OTT content more than just catch-up TV    

Indians among top commute streamers for Netflix

Latest Reads

TVF’s ImMature first Indian show to reach Canneseries

Digital series producer The Viral Fever (TVF) has literally gone viral. In a historic win, TVF’s show ImMature is getting its first ever screening at Canneseries - the Cannes International Series Festival. ImMature will be screened on 11 April 2018 at Canneseries.

iWorld Over The Top Services
Amazon's content spend at $5 bn a year, confirms report

MUMBAI: Amazon is bucking up by opening its treasure trove for content. A recent Reuters report says that leaked documents show the company spends $5 billion a year for original and licensed content, which is a big chunk of the company’s expenditure. Amazon has tough competition because Apple...

iWorld Over The Top Services
SonyLIV banked on Akamai to leverage ad insertion for India-SA series

SonyLIV, which provides multi-screen engagement to users on all devices, leveraged Akamai's dynamic ad-insertion capabilities during the India-South Africa cricket series held over January and February 2018.

iWorld Over The Top Services
India’s biggest photography reality show - 'Kanan Devan Photography Escapade 3'

India’s biggest photography reality show - ‘Kanan Devan Photography Escapade 3’ was launched today by Tata Tea Kanan Devan, a heritage tea brand from the house of Tata Global Beverages. After two immensely successful editions of this photography contest that is aimed at budding photographers, the...

iWorld Over The Top Services
Amazon Prime Video secure exclusive rights to new series of american idol in UK for first time

American Idol, the iconic series that revolutionized the US television landscape by pioneering the music competition genre, goes global as FremantleMedia International completes deals for the new series in 150 territories.

iWorld Over The Top Services
Hotstar Trends 2017: Women, small town, cross-language consumption rises

MUMBAI: Want to get a handle on what kind of traction that India’s answer to Amazon and Netflix - Hotstar from Star India – is getting? Well, the OTT service has come out with an India Watch Report 2018 (IWR 2018) – just as the IPL is around the corner in a bid to pique brands’ and ad agencies'...

iWorld Over The Top Services
Bharti Airtel gets board nod to raise Rs 16,500 cr

Bharti Airtel’s board of directors has approved a plan to raise about Rs 16,500 crore through debt, including a fresh issue of $1 billion in overseas bonds, to help refinance loans and pay for spectrum.

iWorld Telecom
SonyLIV doubles MAUs to 15.6mn in Feb: App Annie report

SonyLIV continued to reign the online pie by grabbing more eyeballs in the month of February. It added 7.9 million monthly active users (MAUs) in its kitty. The platform has doubled its base within a month from 7.7 million MAUs to 15.6 million MAUs and has stomped to the third position from fifth...

iWorld Over The Top Services
It’s raining awards for ALTBalaji this 2018!

ALTBalaji which is India’s largest OTT platform for original and exclusive shows across various genres is on a winning splurge these days with awards and recognition in the digital and OTT space. 2018 has started on a high note for the digital platform as it was awarded as one of MUMBAI’S HOT 50...

iWorld Over The Top Services

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories