Television

Zee TV most watched Hindi GEC across genres

Zee TV most watched Hindi GEC across genres

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BENGALURU:  Zee Entertainment Entertainment Enterprises Limited (Zeel) flagship Hindi GEC Zee TV was ranked third in Broadcast Audience Research Council of India (BARC) weekly list of top 10 channels across genres (across genres list) in week 30 of 2018 (Saturday, 21st July 2018 to Friday, 27th July 2018, week or period under review). Preceding it were the Sun TV Network’s flagship Tamil GEC Sun TV at the pole position and Sony Pictures Network India (SPN) Hindi Movies channel at second rank. This made Zee TV the most watched Hindi GEC in week 30 of 2019. The channels in BARC’s weekly across genres list in week 30 were same as in week 29 of 2018 with some changes in the ranks.

Like last week, there were eight Hindi channels and one channel each from the Tamil GEC and Telugu GEC genres in week 30 of 2018. Six of the Hindi channels were Hindi GEC and two were Hindi Movies channels. There were three channels each from Star India and SPN, two channels from Zeel and one channel each from the Sun TV Network and Viacom18.

As mentioned above, Sun TV led the across the genres list in week 30 with 1,048.709 million weekly impressions in week 30 as compared to 1,071.451 million weekly impressions in week 29 of 2018. Sun TV also led BARC’s weekly list of top 5 Tamil channels in the Tamil Nadu and Puducherry market and all the 5 programmes in BARC’s list of top 5 Tamil programmes during primetime in these markets based on average rating across all airings (original and repeat) in the week under review were aired on Sun TV.

At second rank was Sony Max with 737.406 million weekly impressions in week 30 as compared to 746.904 million weekly impressions in week 29 of 2018. The channel was also the most watched channel in BARC’s list of top 5 Hindi Movies channels in the combined urban and rural Hindi speaking market – HSM (U+R), as well is in HSM (U). In HSM (R) Sony Max was ranked fifth in the Hindi Movies genre. Hindi feature films (HFF) that featured on Sony Max –Tiger Zinda Hai led BARC’s top 5 most watched Hindi Movies programmes during primetime based on average rating across all airings (original and repeat) in the week in HSM (U+R) and HSM (U). Another HFF the Aamir Khan starring - PK was also among the top 5 Hindi Movies programmes during primetime in HSM (U).

Zee TV climbed up two ranks to third place in week 30 of 2018 with 675.605 million weekly impressions as compared to 649.355 million weekly impressions in week 29 of 2018. Zee TV was ranked fourth in BARC’s weekly list of top 10 Hindi GECs’ in HSM (U+R), third in HSM (U) and seventh in HSM (R) during the week. Two programmes that were aired on Zee TV- Kundali Bhagya, a spinoff of the Balaji Telefilms produced Kumkum Bhagya, was ranked second, Kumkum Bhagya was ranked third in HSM (U+R)  and HSM (U) in BARC’s list of top 5 programmes during primetime based on average rating across all airings (original and repeat) in the week. Kundali Bhagya on Zee TV was also ranked fifth in HSM (R) in BARC’s lists of top 5 Hindi GEC programmes during primetime based on average rating across all airings (original and repeat) in the week. In the HSM (U) market.

At fourth rank in week 30 of 2018 was Zeel’s free to air (FTA) Hindi GEC Zee Anmol with 674.957 million weekly impressions as compared to third rank and 717.589 million weekly impressions in week 29. Zee Anmol was also ranked first in BARC’s weekly list of top 10 Hindi GECs’ in HSM (U+R) as also in HSM (R). The Balaji Telefilms produced soap Kumkum Bhagya aired on Zee Anmol was ranked  fourth in BARC’s list of top 5 Hindi GEC programmes during primetime based on average rating across all airings (original and repeat) in the week in HSM (U+R) and was ranked first in HSM (R). Another soap from the channel, Mahek, was ranked third in HSM (R).

Star India’s Telugu GEC Star Maa was ranked fifth in week 30 of 2018 with 668.256 million weekly impressions as compared to fourth rank and 673.849 million weekly impressions in week 29 of 2018. Star Maa was ranked first in BARC’s weekly list of top 5 Telugu channels in the Andhra Pradesh and Telangana market. Three programmes that were aired on Star Maa were present in BARC’s weekly list of top 5 Telugu programmes during primetime based on average rating across all airings (original and repeat) in the week.

Star India’s FTA Hindi GEC Star Utsav moved up two ranks to sixth place in week 30 of 2018 with 657.357 million weekly impressions as compared to eighth place and 597.617 million weekly impressions in week 29. Star Utsav had re-entered BARC’s across genres list in week 29.  Star Utsav was ranked second in BARC’s list of top 10 Hindi GECs’ in HSM (U+R) and HSM (R) and was ranked seventh in HSM (U).

Another Star India FTA Hindi GEC Star Bharat was ranked seventh in week 30 with 652.260 million weekly impressions as compared to with 598.615 million weekly impressions in week 29 of 2018. Star Bharat was ranked third in BARC’s list of top 10 Hindi channels in HSM (U+R) was ranked fourth in HSM (R) and was ranked sixth in HSM (U) in BARC’s weekly list of top 10 Hindi GEC channels during the week under review.

Viacom18’s flagship Hindi GEC Colors was ranked eighth in week 30 of 2018 with 632.232 million weekly impressions in week 30 of 2018 as compared to 636.700 million weekly impressions in week 29. Colors was ranked fifth in BARC’s weekly list of top 10 Hindi GECs’ in HSM (U+R) and was ranked first in HSM (U). Naagin 3 found the top place in BARC’s weekly list of top 5 Hindi GEC programmes during primetime based on average rating across all airings (original and repeat) in the week in HSM (U+R) and HSM (U), while Naagin 3 was ranked fourth in HSM (R). Another programme on Colors – the reality show Dance Deewane was ranked fourth in HSM (U+R) and HSM (U).

Retaining its previous week’s eight rank was SPN’s women focused Hindi GEC Sony Pal with 605.714 million weekly impressions in week 30 as compared to 590.263 million weekly impressions in week 29 of 2018. Sony Pal was ranked sixth in BARC’s weekly list of top 10 Hindi channels in HSM (U+R), was ranked third in HSM (R) and was ranked eighth in HSM (U). The sitcom Tarak Mehta ka Ooltah Chashmah aired on Sony Pal was ranked second in BARC’s list of top 5 Hindi GEC programmes during primetime based on average rating across all airings (original and repeat) in the week in HSM (R).

Also at its previous week’s tenth rank was another SPN Hindi Movies channel Sony Wah with 600.781 million weekly impressions in week 30 as compared to 584.938 million weekly impressions in week 29 of 2018. Sony Wah was ranked second in BARC’s weekly list of top 5 Hindi Movies channels in HSM (U+R), first in HSM (R) and fifth in HSM (U) during week 30 of 2018. HFF Kanchana 2 that aired on the channel was ranked third in BARC’s list of top 5 Hindi Movies programmes during primetime based on average rating across all airings (original and repeat) in the week in HSM (U+R)  and was ranked first in HSM (R). Further, another HFF, Son of Satyamurthy was ranked fifth in HSM (R).

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