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Are celebs killing their brand by endorsing too many products?

MUMBAI: How often do we come across an ad that features a Bollywood celebrity? Maybe, a lot, and it is mostly driven by people’s affinity for seeing their favourite celebrity on television, outside of movies.

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Aamir Khan becomes Vivo Pakistan's official brand ambassador

MUMBAI: Chinese handset manufacturer Vivo Mobiles recently ended its contract with Bollywoood actor Ranveer Singh and appointed Aamir Khan as its new India brand ambassador.  Interestingly Khan has also been named as Vivo Pakistan’s brand ambassador, becoming the company’s first to hold the title...

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Vivo launches V9 with Aamir Khan

MUMBAI: Handset maker Vivo, has launched Vivo V9, its first flagship smartphone in India with the brand’s new India ambassador Aamir Khan. The phone is designed for the millennials who seek the best smartphone experience.

MAM Marketing Brands
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Zee Studios International's Secret Superstar hits it big in Taiwan

Zee Studios International has collected $700,681 from its release of Aamir Khan-starrer Secret Superstar in Taiwan, making the movie the widest Bollywood film in the country. The film, which also features Zaira Wasim, lit up the box office in India. The distribution company began the next phase of...

Movies Hindi
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PVR sub-brand in tier-III towns on anvil, engages fans with interactive card

NEW DELHI: Rs 21.8-billion multiplex chain PVR, which is aiming to touch 1000 screens by 2020 having crossed 600 recently, is likely to form another brand to tap tier-III towns. PVR sources confirmed to indiantelevision.com that the aim was to cater to every price category, and extend its reach to...

Movies Hindi

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