Television

Tariff order implementation: Pay channels' connectivity drops ranging from 61% to 0.5% across genres

FTA channels seem to have benefitted due to the new tariff order

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/02/16/Chrome_DM.jpg?itok=_utYs1sn

MUMBAI: The ongoing flux in the broadcast sector due to the new TRAI tariff order implementation has had a significant impact on the connectivity of pay channels in the country. After the new regulatory framework kicked in on 1 February, pay channels’ connectivity witnessed a drop ranging from 61 per cent to 0.5 per cent across genres. Free-to-air (FTA) channels, however, seem to have benefitted under the new regime so far.

“NTO deployment is creating massive nightmare for all DPOs, whether it is DTH or cable. The technology is unable to handle the massive data that is getting ported to these boxes. So what’s happening is the technology is collapsing, they don’t know what is happening in the data centres because of which the channels are dropped out,” CEO of a major broadcaster told Indiantelevision.com on the condition of anonymity.

Chrome DM live data week 7 has reported a major change in consumption patterns across genres. Pay channels from the English news stable, endured a drop in connectivity by 24 per cent, while the FTA channels witnessed a growth of six per cent with Republic TV, News X and Channel News Asia being the biggest gainers. The kids’ genre channels saw an overall drop both across Pay and FTA of 34 per cent and three per cent respectively.  Interestingly, the connectivity of Maha Cartoon Network rose by eight per cent.

While the connectivity of Hindi GEC channels connectivity reduced by 0.5 per cent, that of FTA Hindi GECs increased by 0.1 per cent. Dillagi was the top gainer in Hindi GEC FTA genre followed by Mubu TV. Among other genres, Hindi movie channels experienced a slight drop in FTA, with Hindi news pay channels sailing in the same boat. Hindi news FTA channels, however, saw a 0.4 per cent growth, with News 1 India, Bhaskar News, News World India and IND 24 being the bigger beneficiaries.

The regional markets were a reflection of HSM trends. However, the drop in connectivity was lower. Tamil channels across genres were hit by a slight drop ranging from 0.1 per cent to 0.3 per cent.

“Maharashtra saw a slight drop both across FTA and pay with Marathi GEC being mislaid by 0.5 per cent across pay channels, Marathi movies by 0.2 per cent and Marathi music by 0.1 per cent,” the report stated.

The Chrome data week 7 has reiterated that the offtake of DPO designed packages continues to be higher, standing at 15.5 per cent rate in urban India. The data added that 73.5 per cent still haven’t gained access to the new packs and continue to receive the 300 odd channels as per their old packs. According to the data, only FTA channels packs have reached 5.3 per cent of the TV homes followed by broadcaster packs at 4.1 per cent and a-la-carte at two per cent.

“Broadcaster packages offtake has a direct correlation of quantity and price with the India consumer – which is led by Zee (23 channels @ Rs. 39) followed by Sony, Star and Colors. For the Non-GEC category - Discovery, Disney and Times Network lead – however they are a distant second to the GEC offtake across HSM,” Chrome DM founder Pankaj Krishna said.

“When TRAI channel tariff order is enforced, channel availability per home will reduce from approx. 350 channels to 100+50. So, today most GEC channels have 90 per cent + distribution and about 35 per cent weekly reach. After TRAI these channels could land up having 30 per cent distribution and 30 per cent reach,” Madison Group CEO Vikram Sakhuja said earlier this week at an event.

In light of the new tariff order implementation, BARC released its weekly TV viewership data only to those that have subscribed to its service. The audience measurement company is yet to state until when it intends to continue doing so.

“We need to stick to BARC guidelines because that’s the norm or benchmark we have in this country. I think TRAI is also in close conversation with the authorities that how much of migration has happened, how much of it is pending right now and that is why they have extended the deadline to 31 March 2019. Ultimately the system needs to stabilise. Till that time I don’t think the numbers will make any difference to any advertiser,” marketing head of an FMCD major had recently told Indiantelevision.com.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/06/26/news.jpg?itok=P1PZFbcT
DD News English to hire 90 people

DD News English is expanding its workforce and has announced vacancies for around 90 posts including anchors and reporters.

Television TV Channels People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/06/25/bbc.jpg?itok=FB5YD4PT
BBC News Chinese content now live on Yahoo Hong Kong platforms

MUMBAI: Text and video content from the BBC News Chinese website bbc.com/chinese now features on the popular Hong Kong news portal, Yahoo Hong Kong, and its mobile apps, Yahoo Hong Kong News and Yahoo TV.  Thanks to an agreement between BBC News and Yahoo Hong Kong, the BBC News Chinese content...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/06/25/music.jpg?itok=PG5izGaj
Music Inc. 2.0 concludes on high note with 100 speakers and 600 participants

MUMBAI: The second edition of Music Inc. 2.0 witnessed phenomenal success with the coming together of thought leaders, young entrepreneurs and brand representatives to discuss trends shaping the music space. Over 600 delegates and over 100 speakers participated in this two day thought fest.

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/06/25/sony.jpg?itok=JgG5Kjr6
Sony Pictures Networks India acquires the exclusive media rights for World Cup Kabaddi 2019

MUMBAI: Sony Pictures Networks India Private Limited, (SPN), has acquired the exclusive media rights for World Cup Kabaddi 2019, which will be held in Malacca, Malaysia from July 20 to July 28, 2019. The agreement with Malaysia Kabaddi Federation gives SPN the rights to televise the tournament on...

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/06/25/warrior.jpg?itok=2xSj_nBn
Bruce Lee’s 48 year old dream ‘Warrior’ Set to premiere in India on Star World

MUMBAI: Star World, India’s leading English Entertainment channel has been home to best English entertainment content. Now the channel is all set to raise the bar with its new and exciting programming slot called S.T.A.G.E-Shows. That. Are. Gonna. Explode. Under the umbrella of this much...

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/06/25/ch.jpg?itok=PMPnqxcU
English GEC genre emerges as most benefitted in Chrome DM week 25

English GECs genre has grown by 5.16 per cent in week 25 of Chrome Data Analytics and Media. In this genre, Comedy Central channel gained the highest OTS with 30.7 per cent in HSM excluding less than 6 metros markets.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/06/25/tk.jpg?itok=zrLFGg2m
BARC week 24: Dangal regains pole position across genres

Enterr 10 TV’s Hindi GEC Dangal regained first place in Broadcast Audience Research Council of India (BARC) weekly list of top 10 channels in week 24 of 2019  (Saturday, 8 June 2019 to Friday, 14 June 2019, week or period under review) after a short hiatus. The channel had been placed second in the...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/06/24/bajaj.jpg?itok=WUq_Oz2N
Win big in this Cricket World Cup with Bajaj Finserv’s #EMINetworkPowerplay

MUMBAI: Bajaj Finance, the lending arm of Bajaj Finserv, has announced its #EMINetworkPowerplay campaign. Through this campaign, Bajaj Finserv intends to ride on the excitement and celebration of the Cricket World Cup  and engage with the die-hard Indian cricket fans, giving them an opportunity to...

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/06/24/cilolrs.jpg?itok=cF-KzArU
COLORS INFINITY creates an all-inclusive BFF experience for viewers of Jeep presents BFFs With Vogue powered by RealIsADiamond.in

MUMBAI: Viacom18’s premium English Entertainment channel – COLORS INFINITY binds its superlative on-air programming propositions with deeply engaging and innovative marketing endeavors to create a wholesome experience for viewers of their latest homegrown show – Jeep presents BFFs With Vogue...

Television TV Channels English Entertainment

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories