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FTA channel adoption shoots up post TRAI tariff order implementation; pay channels dip

Five weeks into the new TRAI tariff regime, there seems to be some shift in viewership patterns and consumer choices. According to Chrome LIVE data, pay channels witnessed a drop of 24 per cent from week 4 to week 9 in 2019.

Television TV Channels Viewership
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TRAI tariff order's impact on regional channels and ad rates

India’s regional broadcast sector has taken off in the last few years. With more investment pouring in, the quality of content and production has risen up a notch. While the regional language market has a lot going for it at the moment, the Telecom Regulatory Authority of India's (TRAI) new tariff...

Television TV Channels Regional
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Cable subscribers switching to DTH platforms amid new tariff order implementation

While the Telecom Regulatory Authority of India (TRAI) continues to reiterate that its new tariff order will benefit all stakeholders of the cable and broadcasting industry, implementation of the new norms has witnessed a mixed response on the ground.

Cable TV Local Cable Operators
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TRAI asks DTH operator Independent TV to explain tariff plans

Telecom regulatory authority of India (TRAI), in a letter, has asked direct-to-home (DTH) operator Independent TV to explain whether tariff plans offered by it are as per the new regulatory framework.

Regulators TRAI
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Broadcasters split over TRAI’s directive to BARC on TV viewership data

The latest episode in the ongoing tariff order implementation saga saw industry watchdog and regulator, the Telecom Regulatory Authority of India (TRAI), direct TV ratings monitoring body - Broadcast Audience Research Council (BARC) - to publish ratings and TV viewership data from the week ending 8...

Regulators TRAI

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