Chrome DM

Pages

Latest News

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/22/chrom.jpg?itok=CC3YraGv
Music genre most benefitted in Chrome DM week 11

Music genre has grown 3.93 per cent with the highest opportunity to see (OTS) in week 11 of Chrome Data Analytics and Media.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/16/Chrome_week_10.jpg?itok=pjkhKSwW
English movies most benefitted genre in Chrome week 10

With an 8.99 per cent growth, the English movies genre has marked the highest opportunity to see (OTS) in week 10 of Chrome Data Analytics and Media.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/15/trai.jpg?itok=zY5-w56t
TRAI tariff order shakes up pay and FTA channel uptake

Six weeks into the new tariff order (NTO) and the television landscape is changing, says Chrome data analytics and media report. It says that 96.5 per cent of the consumers in India are aware of the NTO, with 83.6 per cent coming to know about it via television.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/08/FTA__0.jpg?itok=CUyvUSnE
FTA channel adoption shoots up post TRAI tariff order implementation; pay channels dip

Five weeks into the new TRAI tariff regime, there seems to be some shift in viewership patterns and consumer choices. According to Chrome LIVE data, pay channels witnessed a drop of 24 per cent from week 4 to week 9 in 2019.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/16/Chrome_DM.jpg?itok=Vzh5LDxy
Tariff order implementation: Pay channels' connectivity drops ranging from 61% to 0.5% across genres

The ongoing flux in the broadcast sector due to the new TRAI tariff order implementation has had a significant impact on the connectivity of pay channels in the country. After the new regulatory framework kicked in on 1 February, pay channels’ connectivity witnessed a drop ranging from 61 per cent...

Television TV Channels Viewership

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories