Television

Lizol most advertised brand; P&G enters top 5 advertisers' list in BARC Week 36

Lizol most advertised brand; P&G enters top 5 advertisers' list in BARC Week 36

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MUMBAI: The Broadcast Audience Research Council (BARC) India has released its data for last week’s top advertisers and brands between 1-7 September 2018.

The data is a reflection of top 10 advertiser and brands across genre on Indian television (U+R) : 2+ Individuals.

The data demonstrates ads that were inserted the most in week 36 of 2018.

Top Advertisers:

Nothing much has changed this week in the advertising domain on television as most advertisers retained their last week’s position.

For week 35, Hindustan Unilever Ltd retained its position as the top advertiser and led with 1,29,294 ad insertions on television. HUL's products include foods, beverages, cleaning agents, personal care products and water purifiers.

Running neck to neck with HUL, Reckitt Benckiser Ltd, maker of Dettol, Veet, Durex condoms, Strepsils, Air Wick and Harpic retained its last week’s second position with 1,22,265 ad insertions.

Procter & Gamble jumped up three positions and came in third with 31,035 insertions whereas Kolkata based ITC Ltd retained its fourth position with mere 28,010 ad insertions.

ITC has a diversified business that includes fast-moving consumer goods (FMCG), hotels, paperboards and packaging, agri business and information technology.

FMCG company Wipro dropped down from its last week’s third position to fifth position in week 36 with mere 26,942 ad insertions.

Top Brands:

Cleaning and disinfecting product Lizol climes up two positions and topped the charts in week 36 and was advertised the most in week 36 with 17,374 ad insertions.

Toilet cleaner Harpic, from the house of Reckitt Benckiser entered the top 5 list and became the second most advertised brand with 14,072 ad insertions followed by Santoor sandal and turmeric soap with 14,025 ad insertions.

E-commerce major Amazon that was the most advertised brand in week 35 slipped down and came in third with 13567 insertions while Indian e-commerce giant Flipkart entered the top 5 list with 12,280 insertions at fifth position.

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