Television

Hindi Movies most benefited genre in Chrome DM week 2

Hindi Movies most benefited genre in Chrome DM week 2

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MUMBAI: With a growth of 0.93 per cent as compared to last week (1), the Hindi movies genre marked the highest opportunity to see (OTS) among all categories in week 2 of Chrome Data Analytics & Media. 

In the Hindi ovies genre, Rishtey Cineplex gained the highest OTS with 95.1 per cent in HSM excluding the less than 1L-market.

OTS is the actual census-based percentage connectivity of a channel spread across 81 million homes, as reported by Chrome DM, across analogue cable, digital cable and DTH. 

The second position in the gainer’s list of OTS was grabbed by the English GEC genre with the growth of 0.36 per cent in six metros market. Colors Infinity was the most benefitted channel in this category with 60.2 per cent.

The third position in the gainers was garnered by the Business News genre in six metros market with 0.31 per cent OTS. CNBC Awaz gained the highest OTS with 86.4 per cent.

The Infotainment genre was at the fourth position in the list with 0.29 per cent growth and NGC catered to 91.7 per cent OTS in All India 1 Lakh+ market.

The fifth position in gainers list was bagged by the English News genre with a growth of 0.28 per cent. In this category, Loksabha TV topped the OTS chart with 97.9 per cent in six metros market.   

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