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Hindi GEC most benefited genre in Chrome DM week 49

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MUMBAI: With a growth of 2.16 per cent as compared to last week (48), the Hindi GEC genre marked the highest opportunity to see (OTS) among all categories in week 49 of Chrome Data Analytics & Media.

In the Hindi GEC genre, Star Utsav gained the highest OTS with 99.5 per cent in HSM excluding the less than 1L-market.

OTS is the actual census-based percentage connectivity of a channel spread across 81 million homes, as reported by Chrome DM, across analogue cable, digital cable and DTH.

The second position in the gainer’s list of OTS was grabbed by the Hindi movies genre with the growth of 1.99 per cent in HSM excluding the less than 1L-market. Rishtey Cineplex was the most benefitted channel in this category with 94.6 per cent.

The third position in the gainers was garnered by the Infotainment genre in All India 1 Lakh+ market with 1.03 per cent OTS. NGC gained the highest OTS with 92 per cent.

The music genre was at the fourth position in the list with 1.01 per cent growth and 9X Jalwa catered to 94.2 per cent OTS in HSM excluding the less than 1L-market.

The fifth position in gainers list was bagged by the English GEC genre with a growth of 0.96 per cent. In this category, Comedy Central topped the OTS chart with 58.5 per cent in six metros market.   

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