BARC week 23: Naagin rules, but rural markets prefer Jodha Akbar

MUMBAI: According to BARC NCCS All Prime Time (1800 - 2330 hrs) 4+ Individuals data for week 23, Jodha Akbar on FTA Zee Anmol topped the Top 5 Hindi GEC Programs for Rural markets followed by Naagin on Colors. However, going by BARC Top 5 Hindi GEC Programs (Urban+Rural), Jodha Akbar on Zee Anmol stood at fourth position, while it did not find a place among Top 5 Hindi GEC Programs for Urban. 

Naagin on Colors found a place among the top five lists across all the three BARC Hindi GEC classifications. Saath Nibhaana Saathiya was also among the top five lists across all the three classifications, but on different channels. In the rural markets it found a place on Star Utsav while in Urban and (Urban+Rural) markets it found a place among the top 5 on Star Plus.

Three of Zee Anmol’s programs were listed among the top 5 in rural markets. 


In week 23, Jodhan Akbar on Zee Anmol with with 6935 Impressions (000s) topped the market followed by Naagin on Colors with 5672 Impressions (000s).  Bandini also on Zee Anmol with 4805 Impressions (000s) came third among the Top 5 Hindi GEC Programs for Rural markets, followed by Saath Nibhaana Saathiya on Star Utsav with 4503 Impressions (000s). It is Zee Anmol’s Meri Doli Teri Angana with 4348 Impressions (000s) that stood last in the top 5 Hindi GEC Programs Rural markets list for week 23.


Naagin has been dominating the urban market for long and it continued on top in week 23 with 11108 Impressions (000s), followed by Ye Hai Mohabbatein on Star Plus with 8299 Impressions (000s) on second spot. Saath Nibhaana Saathiya also on Star Plus stood third with 5800 Impressions (000s) followed by Kumkum Bhagya on Zee with 5653 Impressions (000s) on fourth spot. India’s Got Talent on Colors took the last spot with 5650 Impressions (000s).


Here also, Naagin on Colors took the pole position with 16780 Impressions (000s) followed by Ye Hai Mohabbatein on Star Plus with 1237 Impressions (000s) on second spot. Kumkum Bhagya on Zee with 9344 Impressions (000s) was at third place. Jodha Akbar on Zee Anmol and Saath Nibhaana Saathiya on Star Plus took fourth and fifth places with 8864 Impressions (000s) and 8802 Impressions (000s) respectively.

Latest Reads
Star Bharat experiments with early morning slot

Star Bharat is all set to experiment with weekend morning slot by launching a three-hour programming band from 5 August.

Television TV Channels GECs
National Geographic’s new show to tell success stories of India’s icons

National Geographic will be coming up with a unique show called Mega Icons which will see the success stories of inspiring personalities of India from different platforms.

Television TV Channels Factual & Documentary
Viacom signs deal with for small screen content

Kids’ entertainment platform has raised $15 million in a funding round led by Viacom. Under their agreement.

Television TV Channels Kids
STAR Maa announces call for entries for a brand new reality show PelliChoopulu

In continuation to give its viewers a unique and entertaining show, Star Maa the most viewed Telugu entertainment channel has announced the call for entry for its upcoming reality show PelliChoopulu.

Television TV Channels Regional
Zee Telugu announces auditions for all new season of its legendary dance reality show, Aata Juniors

Aata Juniors, one of Zee Telugu’s most sought-after reality shows is soon making a comeback to the channel and is looking for the final contestants via auditions.

Television TV Channels Regional
Sony Max pushes its way to most watched Hindi channel across genres

Sony Pictures Network India (SPN) Hindi movies channel Sony Max was ranked second in Broadcast Audience Research Council of India (BARC) weekly list of top 10 channels across genres (across genres list) for week 28 of 2018 (Saturday, 7 July 2018 to Friday, 13 July 2018, week or period under review...

Television TV Channels Viewership
Dangal TV prepares to scale up ambition with new play

When it comes to general entertainment channels (GECs), hitting the sweet spot isn’t all that easy.

Television TV Channels GECs
Comcast drops bid for 21st Century Fox assets, cedes prize to Disney

The fierce bidding war between Comcast and Disney has finally ended with the former dropping out of the race to gobble up the prized 21st Century Fox assets. Comcast will now shift its focus towards sealing the Sky deal.

Television TV Channels Movie Channels
ZEEL elevates Manish Aggarwal as business head of Zee5 India

In a recent development, Manish Aggarwal has been elevated as business head of Zee5 India, the OTT platform of Zee Entertainment Enterprise (ZEEL).

Television TV Channels People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories