BARC separates Rural and Urban viewership data; Zee Anmol & Colors lead in each

MUMBAI: Channels run on their popularity and reach more than anything else, and BARC is the ladder to measure that. Week 19 of BARC rating has yet again delivered a game-changing data break-up by dividing ratings into rural and urban categories. 

In week 19, Broadcasters’ free to air channel (FTA) have madetheir its presence in top five channels across Rural Hindi speaking market (HSM) where Zee Networks’ FTA Zee Anmol topped the chart. 

Rural HSM Data 

Zee Anmol garnered the first position with 397738 Impressions (000’s) followed by Sony Pictures Network’s free to air channel Sony Pal with 386861 Impressions (000’s) and Star India’s FTA channel Star Utsav with 355620 Impressions (000’s) stood at number three. 

Zee Networks’ Hindi GEC channel Zee TV bagged the fourth spot with 283082 Impressions (000’s) while another FTA Rishtey grabbed fifth spot with 282625 Impressions (000’s). 

Colors stood at sixth spot with 233354 Impressions (000’s) followed by Star Plus at number seven with 202257 Impressions (000’s) and Life OK at number eight with 170238 Impressions (000’s). 

In rural data, Big Magic stood at number nine with 139427 Impressions (000’s) and Sab TV with 109515 Impressions (000’s) grabbed tenth spot. 

Urban HSM data 

On the other hand, in Urban HSM, Colors lead the Hindi general entertainment channel (GECs) with 431346 Impressions (000’s) followed by Star Plus with 413580 (000’s) on second slot and Zee TV with 311583 Impressions (000’s) at third place.

Life OK, Sab TV and Sony Entertainment Channel bagged fourth, fifth and sixth position with 287442 Impressions (000’s), 241700 Impressions (000’s) and 207012 Impressions (000’s) respectively. 

On the other hand, &TV made its entry in top ten channels across Urban HSM with 119686 Impressions (000’s) at number seven while Sony’s free to air channel Sony Pal grabbed eighth spot with 115399 (000’s) and Zee Anmol at ninth with 101704 Impressions (000’s). 

Star Utsav  stood at number ten with 95186 Impressions (000’s)


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