Television

BARC gets ‘Great Place to Work' certification

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MUMBAI: BARC India has been certified as ‘Great Place to Work’ for cultivating a culture of high trust and performance.

The certification has been provided by Great Place to Work Institute, which is recognised for its rigorous and objective methodology for identifying and defining great workplaces across business, academia and government organisations. 

“The fact that BARC India in its third year of its operations has been able to create an environment of happy and motivated workforce is a matter of great pride. In my experience, a great place to work is where the sum is larger than the parts. This is so true for BARC India where we brought and built talent with diverse and varied cultural backgrounds. This was quite a task when there was an absence of skilled and ready workforce,” said BARC India CEO Partho Dasgupta.

According to the ‘Great Place to Work’ certification, BARC India has scored high on trust and culture indices.

“This definitely is a reflection of the good work that all of us at BARC India have been doing over the past three years. At BARC India, we believe in cultivating a culture of ownership and belongingness amongst employees. This has led to high performance and trust. This culture is influenced by the leaders who provide strategic direction to all the employees,” added BARC India chief people officer Manashi Kumar.

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