Partho Dasgupta


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BARC India: TV homes up by 7.5%, total TV viewership up by 12%

The Broadcast Audience Research Council of India (BARC) has released the findings of its Broadcast India (BI) 2018 Survey, based on a sample study of 3 lakh homes in the country.

Television TV Channels Viewership
BARC India plans expansion of metre homes to 44,000 by this FY

Rural India is getting in the limelight. TV ratings body BroadcastAuidence Research Council (BARC) is expanding metre homes to 44,000 by this financial year.

Television TV Channels Viewership
Sanjiv Mehta re-appointed as jury president for Marquees 2018

The Advertising Club’s second edition of award ceremony Marquees has reappointed Hindustan Unilever CEO and MD Sanjiv Mehta as jury president.

MAM Marketing MAM
Sports dominated OOH viewership in April-May: BARC

Contributing more than half of the total TV viewership during the April-May period, the sports genre topped charts in Broadcast Audience Research Council (BARC) India's Out of Home (OOH) measurement report. Sports accounted for 70 per cent of viewership, while movies and music enjoyed 10 per cent...

Television TV Channels Viewership
ISI Kolkata certifies representativeness of BARC's panel design

MUMBAI: Audience-measurement body BARC India’s sampling methodology and panel design has been certified by one of India’s most prestigious institutions–the Indian Statistical Institute (ISI), Kolkata. The certification is for the original design of 22,000 homes and the expanded 33,000 panel.

Television TV Channels Viewership

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