BARC Week 5: India TV tops Hindi Urban News; Aaj Tak Hindi rural news

MUMBAI: There's been some amount of churn in the news genre in week 5 of 2017 according to BARC's weekly viewership data. Aaj Tak and India News were the top 2 in Hindi news rural while India TV and Aaj Tak were the numero uno and two in Hindi news urban.

The players in the English Business News genre witnessed a substantial increase in the ratings except BTVi. CNBC -TV18 was the leader in the genre due to its coverage on the day of the Union Budget. On the Budget day, the channel towered over all English business news channels, thereby consolidating its position as the distinct leader in budget analysis for English business news viewing audience in the country.

In the English News genre, the channels witnessed mixed ratings this week led by Times Now. According to week 4 of Broadcast Association Research Council (BARC), Aaj Tak, with a decline in its ratings, remained as the number one channel in the Hindi News space. 

CNBC Awaaz ranked number one in the Hindi Business News genre.

English News

Times Now with a decrease in its ratings continued to dominate the genre with 475 Impressions (000s) as to 781 Impressions (000s) last week. India Today Television sustained at the second slot with 266 Impressions (000s) while NDTV 24x7 hoped at the third position with 248 Impressions. CNN News18 with 236 Impressions (000s) and BBC World News with 99 Impressions (000s) took the fourth and fifth position, respectively.

English Business News

CNBC TV18 with a whooping hike in the ratings was at the number one position with 1259 Impressions (000s) followed by ET Now with 240 Impressions (000s). NDTV Profit and NDTV Prime was at the third position with 81 Impressions (000s). BTVi was on the fourth spot with 21 Impressions (000s). CNBC TV 18 Prime HD sustained at the fifth place with 8 Impressions (000s).

Hindi News

Aaj Tak with decrease in ratings stood at the first spot with 110996 Impressions (000s) as to 115885 Impressions (000s). India TV was at the second position with 108581 Impressions (000s). Zee News took the third position with 89705 Impressions (000s) followed by ABP News at the fourth position with 78393 Impressions (000s). India News took the fifth position with 76655 Impressions (000s).

Hindi News Rural 

Aaj Tak with a decrease in ratings dominated the rural market with 51875 Impressions (000s) as compared to 52018 Impressions (000s) last week. India News with 44907 Impressions (000s) took the second berth. India TV grabbed the third position with 44552 Impressions (000s). News 24 took the fourth place with 39694 Impressions (000s) followed by Zee News with 37373 Impressions (000s) at the fifth position.

Hindi News Urban 

India TV toppled Aaj Tak taking the number one position in the urban market with 64029 Impressions (000s). Aaj Tak was at the second position with 59121 Impressions (000s). Zee News took the third position with 52332 Impressions (000s) followed by ABP News at the fourth position with 45012 Impressions (000s). News Nation took the fifth position with 39948 Impressions (000s).

Hindi Business News

CNBC Awaaz continued at the number one position with increase ratings from 1145 Impressions (000s) last week to 1588 Impressions (000s) this week. The second spot was taken by Zee Business with 1168 Impressions (000s).

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