Rio 2016: Swimming, archery get high viewership in opening week

NEW DELHI: India may not have a Michael Phelps, rather one doesn’t remember if an Indian swimmer even participated in Rio, but surprisingly swimming garnered maximum viewership of 30.8 (000) Impressions in the initial days of Olympics 2016.

According to BARC data for the period of August 6-12, 2016, swimming topped the list of Top 10 watched events/disciplines (basis sum of normalized impressions across 30 min) across the nine SD and HD TV channels of Star Sports and Doordrashan (TG: All India, 4+).

The swimming discipline was followed by archery in the second spot as the most watched sports/discipline in India, though this could be understood as the Indian women’s team, lead by world champ Deepika Kumari, was expected to win a medal in the team and individual sections at Rio.

Despite the fact the Indian men and women archers failed to shoot themselves to the medal podium, but viewership was an impressive 24.2 (000) Impressions; probably because in the land of Arjun and Karna, master mythological archers, archery is an attractive sport. 000 is the number of individuals (in 000s) of a target audience who viewed an "event", averaged across minutes. This is what is also known as TVT (Television Viewership in Thousands), according to BARC responsible for TV audience measurement in India.

Though PV Sindhu (silver medalist in the women’s section at Rio) was probably just starting her campaign at the Olympics during the period under review, but the presence of bigger stars like Saina Nehawal, Jwala Gutta, K. Srikanth, etc gave badminton the No. 3 spot in terms of viewership with 9.3 (000) Impressions.

It would be worthwhile to see the viewership figures for the women’s final match played on August 19, 2016 as and when BARC comes out with its data as facing a dismal Olympics 2016 campaign, the whole of India was rooting for the lanky Sindhu to win the yellow metal. Ditto for Sakshi Malik’s wrestling matches where India finally ended up getting a bronze medal courtesy a 23-year-old woman hailing from a patriarchal State of Haryana.  


Interestingly, the Indian men’s hockey match against Canada, which ended in a draw, pulled in 9.1 Impressions in terms of viewership. But when before this match, India had played Ireland in the opener and won, the audience was a low 5.7 Impressions.

BARC’s Week 32 data on Rio 2016 telecast also highlights that telecast across nine channels for a cumulative 950 hours in the period 6-12 August garnered 210.9 million Impressions.

The opening ceremony garnered 0.5 million Impressions across all the 9 channels.

(Note: The viewership data corresponds to specific duration of the event/discipline and not a particular time band.)


Latest Reads
Star World to air 1-5 of 'Homeland'

Star World and Star World HD is all geared up to air the pulse-pounding action series 'Homeland.' The show tackles geopolitical moral conundrums of our current world. It has recently unveiled the teaser for the upcoming season 6 shows how Carrie Mathison will circumvent around another international...

Television TV Channels English Entertainment
Share all World Cup, T-20 feeds with Prasar Bharati, rights holder told

The telecast of all official one-day and Twenty-20 matches played by the Indian Men’s Cricket Team will henceforth have to be shared by the rights holder with the public broadcaster Prasar Bharati under the Sports Broadcasting Signals (Mandatory Sharing with Prasar Bharati) Act 2007.

Television TV Channels Terrestrial
Saregama returns to film music acquisition with Pen pact

Saregama India has inked a two-movie deal with Pen Movies. With this agreement, Saregama has acquired the music rights of upcoming Bollywood releases of Pen which includes Kahaani 2 -- Durga Rani Singh, featuring Vidya Balan and Arjun Rampal.Kahaani 2 is slated for a release on 2 December.

Television TV Channels Music and Youth
Q2-17: Zeel numbers, PAT up on higher Ad and Subscription revenue

The Subhash Chandra led content and broadcast player Zee Entertainment Enterprises Limited (Zeel) reported a 23 per cent hike in consolidated revenue for the quarter ended 30 September 2016 (Q2-17, current quarter) as compared to the corresponding quarter of the previous year.

Television TV Channels GECs
Best Deal TV appoints Hari Trivedi as COO

MUMBAI: Best Deal TV has appointed Hari Trivedi as the chief operating officer with immediate effect. Based in Mumbai, Trivedi will be responsible for overall sales and marketing. He would also be initializing lowest price offers and deals on Best Deal TV.

Television TV Channels People
Disney announces successor of MD Siddharth Roy-Kapur

MUMBAI: Walt Disney International has announced the successor to its former managing director Siddharth Roy-Kapur. As a second stint with the organization, Mahesh Samat has made a comeback and will lead The Walt Disney Company India as the managing director. He will pursue his new responsibility...

Television TV Channels People
Life is more imaginative than fiction in a story like POW, says writer-director Gideon Raff

MUMBAI: Sometimes, coming back home after 17 years is not always a happy ending. "Prisoners of War" is the story of three Israeli soldiers, who were held captive for that many years following their kidnapping while on a secret mission with their unit.

Television TV Shows Thriller
IPL media rights bidding postponed sine die

MUMBAI: The BCCI has made it clear that the media rights auction cannot take place till the time it gets a concrete go-ahead and a formal approval from the Justice RM Lodha committee. Till the evening of 24 October (Monday), BCCI did not receive the okay from the committee which said, "it is in...

Television TV Channels Sports
Q3-16: DIRECTV mitigates AT&T U-Verse TV subscriber numbers fall

BENGALURU: AT&T acquired DIRECTV added 323,000 net subscribers and hence helped mitigate the company’s Entertainment and Internet Services Group (Entertainment) segment’s loss of 326,000 U-Verse subscribers for the quarter ended 30 September 2016 (Q3-16, current quarter). About 70 percent of...

Television TV Channels English Entertainment

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories