Television

Rio 2016: Swimming, archery get high viewership in opening week

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/08/23/Rio%202016%20Swimming.jpg?itok=OIbxvrvH

NEW DELHI: India may not have a Michael Phelps, rather one doesn’t remember if an Indian swimmer even participated in Rio, but surprisingly swimming garnered maximum viewership of 30.8 (000) Impressions in the initial days of Olympics 2016.

According to BARC data for the period of August 6-12, 2016, swimming topped the list of Top 10 watched events/disciplines (basis sum of normalized impressions across 30 min) across the nine SD and HD TV channels of Star Sports and Doordrashan (TG: All India, 4+).

The swimming discipline was followed by archery in the second spot as the most watched sports/discipline in India, though this could be understood as the Indian women’s team, lead by world champ Deepika Kumari, was expected to win a medal in the team and individual sections at Rio.

Despite the fact the Indian men and women archers failed to shoot themselves to the medal podium, but viewership was an impressive 24.2 (000) Impressions; probably because in the land of Arjun and Karna, master mythological archers, archery is an attractive sport.

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/large/public/archery_1.jpg?itok=WNyiS6IPImpressions 000 is the number of individuals (in 000s) of a target audience who viewed an "event", averaged across minutes. This is what is also known as TVT (Television Viewership in Thousands), according to BARC responsible for TV audience measurement in India.

Though PV Sindhu (silver medalist in the women’s section at Rio) was probably just starting her campaign at the Olympics during the period under review, but the presence of bigger stars like Saina Nehawal, Jwala Gutta, K. Srikanth, etc gave badminton the No. 3 spot in terms of viewership with 9.3 (000) Impressions.

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/large/public/image004_1.png?itok=vsLAvGCY

It would be worthwhile to see the viewership figures for the women’s final match played on August 19, 2016 as and when BARC comes out with its data as facing a dismal Olympics 2016 campaign, the whole of India was rooting for the lanky Sindhu to win the yellow metal. Ditto for Sakshi Malik’s wrestling matches where India finally ended up getting a bronze medal courtesy a 23-year-old woman hailing from a patriarchal State of Haryana.  

Interestingly, the Indian men’s hockey match against Canada, which ended in a draw, pulled in 9.1 Impressions in terms of viewership. But when before this match, India had played Ireland in the opener and won, the audience was a low 5.7 Impressions.

BARC’s Week 32 data on Rio 2016 telecast also highlights that telecast across nine channels for a cumulative 950 hours in the period 6-12 August garnered 210.9 million Impressions.

The opening ceremony garnered 0.5 million Impressions across all the 9 channels.

(Note: The viewership data corresponds to specific duration of the event/discipline and not a particular time band.)

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/15/sunny-leoae.jpg?itok=3SZqrF40
Sunny Leone in Discovery JEET’s show Man Vs Wild

Sunny Leone will be displaying her adventurous side as host of the mega-popular survival series Man Vs. Wild. The iconic series will telecast in Hindi on the soon-to-be-launched GEC Discovery JEET. The new GEC will premiere in the second week of February 2018 and the series will feature the...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/15/sm.jpg?itok=gUhILkq8
Times Now appoints Sujeet Mishra as marketing head

Times Network, part of India’s media conglomerate, The Times Group today announced the appointment of Sujeet Mishra as head of marketing, Times Now.

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/15/sony-bbc_1.jpg?itok=mQuiQxIO
Experience space with BBC's new VR experience

The BBC is giving you a chance fly. Home - A VR Spacewalk is an interactive virtual reality (VR) experience launched today for the HTC Vive and the Oculus Rift, and is available to download for free via the Steam Store and the Oculus Store.

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/15/bbc_0.jpg?itok=jTEnctw5
Sony BBC Earth presents the Best of 2017

Sony BBC Earth revisits some of its most popular episodes of the best shows in a special programming line-up titled Best of 2017 starting 18 December 2017, every night at 7 pm and 11 pm.

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/15/shemaroo.jpg?itok=JLK5kQw2
Increased revenue from traditional media boosts Shemaroo numbers

Integrated media content house Shemaroo Entertainment Limited (Shemaroo) reported 18.3 percent higher year-on-year (y-o-y) consolidated total revenue for the quarter ended 30 September 2017 (Q2 FY 2017-18, the quarter under review) stood at Rs 1,345.7 million as compared with Rs 1,138.6 million in...

Television Production House Film Production
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/15/mur.jpg?itok=Hql64_2L
21st CF spins-off into new live news & sports co Fox

MUMBAI: After the blockbuster acquisition of 21st Century Fox by The Walt Disney Company, the former has announced that it will spinoff into a new brand Fox’ that will seek to replicate its own success in the newly focussed verticals of live news and sports brands. Using fiscal 2017 as a base, the...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/15/uday_0.jpg?itok=t8VAurqw
With Star India, Disney emerges as India's largest M&E firm

MUMBAI: Unlike the US, where the merger of The Walt Disney Co and 21st Century Fox’s entertainment assets is between two near equals, the scenario in India is totally different. 21st Century Fox’s India venture Star India is a $1.7 billion dollar media and entertainment behemoth while Disney India...

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/14/bob.jpg?itok=zPgBgsME
Disney to buy 21st Century Fox assets for $52.4 billion

The Walt Disney Co has set up a $52.4 billion, all-stock deal to acquire 20th Century Fox and other entertainment and sports assets from Rupert Murdoch’s empire.

Television TV Channels Movie Channels
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/14/mania.jpg?itok=Jb64uy53
MOVIES NOW brings #StopDreamingAndStartWinning with 100 Mania Season 5 for its viewers

Movies Now, India’s english movie channel, rings in the festive season with its property ‘100 Mania’, beginning Friday, 15 December at 9pm. In its 5th season, the channel has curated a line-up of some of the biggest Hollywood blockbusters like Furious 7, Jurassic World, Disney’s The Jungle Book,...

Television TV Channels English Entertainment

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories