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Star Sports encourages kids to take up sports with studies

MUMBAI: Across generations in India, there is an age-old Indian adage that goes, ‘Padhoge Likhoge Banoge Nawab, Kheloge Kudoge Banoge Kharab’. This has become a motto to encourage youngsters to single-mindedly study hard in order to be successful.

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Gautam Thakar new Star Sports CEO

At long last the post left vacant by Nitin Kukreja has been filled. Gautam Thakar has been appointed as the CEO of Star Sports. Thakar, who replaces Kukreja, quit the company in March.

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Star India to introduce VR for IPL 2018

NEW DELHI: With Star India, you can always expect the unexpected or something high-octane. In line with this philosophy, the broadcaster, along with its over-the-top (OTT) service Hotstar, is exploring the use of virtual reality, or VR, to heighten viewer experience during the 2018 season of the...

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MIB mulls IPL telecast on Doordarshan

MUMBAI: The Ministry of Information and Broadcasting may bring the Indian Premier League under the ambit of events of national importance. Therefore, Star India’s coveted cricket property may be telecast simultaneously on public broadcaster Doordarshan. According to reports, the ministry is working...

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Rural India props up PKL 5 viewership with 75 per cent contribution

MUMBAI: It was five years ago that kabbadi went from being a game played in playgrounds to captivating the largely cricket-crazy sports audience in India. The fifth season of Vivo Pro Kabaddi League (PKL), India’s most watched non-cricketing property, garnered 1.6 billion impressions for the live...

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