ISL 2016 shows growth; final gets 41 million TV views

MUMBAI: The third season of the Hero Indian Super League was one of the most watched and followed footballing properties in India in 2016. With eight teams vying hard and looking equal on the paper, it was set to be a thrilling contest on cards. Atletico de Kolkata won the equally fought final in a penalty shootout, defeating fellow finalists of 2014, Kerala Blasters at a packed Kochi Stadium.

The final was seen by 54,000 fans in the stadium, while 41 million fans tuned in on television to follow the nail biting drama (BARC, CS4+, U+R, all Channels). The total viewership was a rise of 41 per cent as compared to the final of 2015, shattering all records on the TV viewership of the league in history.

Numbers suggest that finalists’ were being ably supported by their respective states. In Kerala, the ISL final became the most viewed sporting event in 2016, eclipsing the 2016 T20 World Cup semi-final (India vs West Indies) and the Euro 2016 final. In West Bengal, the ISL final had a higher viewership that that of IPL 9 finals (BARC, CS 4+, U+R Average Impressions).

With a total viewership of 216 million as compared to 207 million last year, it is easy to understand that the football league is growing steadily (BARC, CS4+, U+R). One of the One of the highlights of the season was the sharp increase in rural India viewership registering a cumulative figure of 101 million, indicating the widespread appeal of the sport. Furthermore, key metro markets like Mumbai and Chennai emerged as one of the top performers this season recording a surge of more than 50% over last year along with a cumulative 20 per cent spike in viewership in Tamil Nadu.

Football Sports Development Ltd founder & chairperson Nita Ambani, optimistic about the rising popularity of the game in India, said, “The overwhelming response from fans is testament to the vision we have for the league, and it reaffirms our faith that the ‘Indian football is moving in right direction. The response from newer markets like Tamil Nadu and Mumbai, and further growth in established markets like West Bengal, Kerala etc shows the appetite for the sport. Stadium attendance, viewership numbers and growth on digital platform this season further encourages us to reset our benchmark for the season ahead.”

The third season of ISL has recorded a surge of over 25 per cent in overall viewer engagement vis-à-vis ISL 2015. This showcases the enhanced quality of play complemented by new look graphics and the best of experts on the commentary panel, cutting across demographic boundaries and capturing the imagination of a diverse fan base.

2016 edition also took the digital medium by storm, registering double view-time, which was 2.3 times over last year on both Hotstar and Jio platform combined. The phenomenon of the Hero ISLwas also visible at the stadiums throughout the season in all ISL club cities, with fan armies and football enthusiasts filling up an average of over 84 per cent seating capacity, the highest across all three seasons.

Star India managing director Sanjay Gupta said, “The kick-off to the Hero ISL in 2014 signified the birth of a footballing nation. This is a long term journey however we are very encouraged by the incredible fan affinity and increase in following of the league and the sport in a short span of three years. We had dreamt of the day when Indian footballers would emerge as sporting heroes and this season of the Hero ISL has seen many new stars emerge. Further the quality of play and multi-lingual, high quality broadcast content has delivered record engagement levels amongst fans. The deeper penetration of the league into Urban and Rural India and the explosive growth of digital consumption augurs well for the future of football in India.”

Latest Reads
Zee Telugu to enhance family ideals with Ninne Pelladatha, brand-new fiction show

Providing the audiences with yet another entertaining and relatable fiction show, Zee Telugu launches Ninne Pelladatha, a show that highlights the bond humans share, regardless of being blood-related.

Television TV Channels Regional
Religious most benefitted genre in Chrome DM week 28

With a growth of 2.05 per cent as compared to last week (27), the religious genre marked the highest opportunity to see (OTS) among all categories in week 28 of Chrome Data Analytics & Media.

Television TV Channels Viewership
BARC India plans expansion of metre homes to 44,000 by this FY

Rural India is getting in the limelight. TV ratings body BroadcastAuidence Research Council (BARC) is expanding metre homes to 44,000 by this financial year.

Television TV Channels Viewership
Ranjana Mangla appointed national revenue head of India Today TV

Ranjana Mangla has been appointed the national revenue head of India Today TV. She will report to the chief revenue officer Rahul Kumar Shaw and will be based out of the ITG Mediaplex, Noida.

Television TV Channels News Broadcasting
Discovery chronicles the harrowing story and extraordinary rescue of the thai soccer team that is captivating the world in Operation thai cave rescue

From the moment the heartbreaking news broke that 12 young Thai soccer players and their 25-year-old coach were stuck in a cave complex near the Myanmar border

Television TV Channels Factual & Documentary
Zee Cinema to air the animated movie Smurfs - The Lost Village on Saturday, 21st July at 12pm

If you’ve watched The Smurfs and The Smurfs 2, you’re probably aware of the tiny blue creatures with white clothes and droopy hats living out their lives in blissful coexistence.

Television TV Channels Movie Channels
TLC to premiere Curvy Bride Boutique for plus size brides

TLC, India’s go to lifestyle channel, is all set to premiere the most popular and talked about UK based show Curvy Bride Boutique from 16th July at 10 PM.

Television TV Channels Factual & Documentary
India’s leading New Age News Brand set to take Television by storm

New-age digital brand is about to take the television screens by storm.

Television TV Channels News Broadcasting
FIFA legal action against BeoutQ for WC piracy

MUMBAI: FIFA will be taking legal action against Saudi Arabia-based BeoutQ, a pirated TV service operating in the Middle East and North Africa (MENA), which continues its illegal piracy of 2018 FIFA World Cup broadcasts, according to an official statement, carried by the Saudi Press Agency (SPA)....

Television TV Channels Sports

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories