Television

Travelxp's Prashant Chothani's 4K HDR TV global mission

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2017/10/02/prashant.jpg?itok=4GnAhtf4

MUMBAI: Prashant Chothani is probably India?s most underrated TV professional and entrepreneur.  The 49-year-old founder of the infotainment channel Travelxp looks more like a typical Kutchi baniya businessman probably involved in the commodities trade. But, Chothani is actually a wiz at all things tech, all things high definition and all things Ultra HD.

He has been beating a pioneering 4K or UHD HDR (ultra high definition ? High Dynamic Range) trail globally. In the process, he?s been getting oodles of accolades worldwide -- at almost every 4K gathering  ? apart from his home country, India, where almost everyone scoffs at what they call a technology which is years away. Especially considering the rickety cable TV infrastructure that distributes television channels to more than 100 million homes. Chothani is the only Indian who has been co-opted on the Global Ultra HD Forum, which is the organisation responsible for setting standards for the format.

Since a prophet is respected but in his own home, Chothani has been pushing his Travelxp 4K HDR channel globally. And he?s got a big supporter in the world?s top two satellite operators ? SES and Eutelsat ? who have been goading him to spread his tentacles even further. Says he: ?SES and Eutelsat have been going all out to promote the 4K ecosystem. We have partnered with them for our launches.?

Earlier this year, he rolled out Travelxp 4K ? the world?s first 4K HDR travel channel ? in the US with the help of the satellite company SES. The greatest potential is, of course, in Uncle Sam, where operators serving close to 30 million TV homes are currently testing 4K delivery.

?Operators are hungry for 4K HDR channels. There?s a lot of demand, but limited supply. And, they are awaiting 4K boxes,? says Chothani. ?Subscribers are already signing on, as we have signed distribution deals with three small to medium-sized operators.?

On 1 October, Travelxp 4K HDR  was officially launched in Europe off Eutelsat?s Hotbird 13E.

Says Chothani: ?The majority of operators are planning to launch 4K services in the next six months, and they were waiting for a HDR channel. That is where we come in. The operators will now start testing and sampling it.?

Hotbird's market-leading penetration in cable and IPTV networks across Europe, the Middle East and North Africa, gives it a wide footprint to get Travelxp the widest coverage. There are plans to widen it even further by taking the channel to APAC and Latin America in the next few months.  To date, Chothani?s company Media WorldWide has a clutch of 10 channels under its belt. 

At the time of writing Chothani was in Russia, exploring a distribution deal for Putin?s land, and he chatted with Indiantelevision.com over Whatsapp.

Travelxp 4K has close to 50 hours of 4K HDR content ?arguably the largest library globally. ?It costs close to $500,000 to produce a good hour of 4K HDR content,? he says. ?If you dig for gold, how much you spend to get it is your creativity. But, the market price is what you get when you sell the gold.?

To get more value out of the content, Chothani has dubbed the Travelxp HD and 4K HDR content filmed all over the world with multicultural hosts in several languages. The programmes are currently available in English, Spanish, Italian, Polish, Serbian, Croatian, Czech and Dutch, and more languages are slated to follow suit.

The channel has selected HEVC encoding with 10 bits of colour depth (one billion colours), at 50 frames per second. It broadcasts in 10 bits REC 2020 colour space using the new HDR (high dynamic range) standard developed by the BBC and NHK that creates richer and more dynamic images by increasing the contrast ratio between the lightest and darkest areas of the screen and expanding the volume of colours displayed. This standard uses HLG (hybrid log-gamma) technology, enabling legacy standard dynamic (SDR) displays to decode the HDR standard.

While Chothani has a long way to go with Travelxp 4K HDR, his HD channel has travelled a lot, and is available in around 50 million homes globally.

?There are other launches planned for the HD service,? he says with a gleam in his eyes. ?Very soon. Very soon.  We will be in about 100 million homes in SD and HD worldwide by end-2018."

He adds: ?We were amongst the first to launch HD programming in India. Now, we are amongst the first in 4K HDR in the world when HD is on its way down worldwide. A year down the line when UHD HDR will have taken root globally, Travelxp 4K will be in every 4K basic packs of most operators by virtue of it being the first mover and because of the quality of HDR content.?

Chothani would like to make an appeal to the regulator and the TV industry in India.

?The first round of digitisation of cable TV saw some plain vanilla set-top boxes being brought in to meet deadlines,? he says. ?Now, planning for 4K HDR needs to be borne in mind when set-top box standards are drawn up. It requires very little extra investment in hardware and software. This will prevent regrets in the future. I would like Indians to enjoy the experience of 4K HDR from an Indian TV channel provider. ?

Clearly, this is a man for whom 4K HDR is not just a business,  it is a passion. And, that is the first ingredient needed to achieve success.

Also Read :

Travelxp becomes first travel channel to launch in 4K on SES-1 satellite

Travelxp's Prashant Chothani's 4K HDR TV global mission

Travelxp to launch new Tamil channel; 4K feed before Feb  

Lifestyle genre: Travel XP HD enters & NDTV Good Times exits Top 5 list in Wk 29

July: 2 Viacom & 3 south channels among 9 permitted, far short of MIB's March target

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/14/aaj-tak.jpg?itok=Wi61qSr1
3rd Sahitya Aaj Tak India’s largest Hindi Literature Festival promises a grander & a bigger show

Aaj Tak, India’s No. 1 Hindi news channel with over 25 crore viewers (Source: BARC, TG:2+,Mkt:HSM, Period: W29'18-W32'18,) kicks-off the third edition of its annual mega Hindi literature festival - Sahitya AajTak .

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/14/children.jpg?itok=0w-PSLPz
Excitement Tenfold as Nickelodeon India Brings a Week of fun to celebrate children’s day

The memories that we make as children always set path for the adult in us.  Nickelodeon, India’s leading kids’ entertainment franchise by Viacom18

Television TV Channels Kids
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/14/animal-planet.jpg?itok=GK2QBFXl
The Irwin Family -Terri, Bindi and Robert - come home to Animal Planet in ‘CRIKEY! IT’S THE IRWINS’ which premiers in India on November 15 at 9 PM IST

Lace up your boots because you’re about to embark on the journey of a lifetime with the family that’s bringing khaki back.

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/14/aib.jpg?itok=V7Hl7Z48
OBESITY AMONG DIABETICS ON THE RISE IN URBAN INDIA, new study finds

MUMBAI: A new study on type 2 diabetes (T2D) patients in India finds that obesity among diabetics is on the rise. The same study also revealed that majority of patients prefer to have fewer large meals as opposed to more frequent small meals which are more diabetes friendly The results are part of...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/14/powerpuff.jpg?itok=apUe6L69
Cartoon Network celebrates 20 years of heroic supremacy of The Powerpuff Girls in November

Cartoon Network, home to the three fabulous superhero sisters, Blossom, Bubbles and Buttercup rings in 20 glorious years of ‘The Powerpuff Girls’ this November. Cartoon Network India along

Television TV Channels Kids
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/14/eros.jpg?itok=DHq91esu
Eros International acquires highly anticipated Telugu film Amar Akbar Anthony

Eros International Media Ltd, a leading global company in the Indian film entertainment industry, in association with Mythri Movie Makers will be releasing Telugu action entertainer Amar Akbar Anthony.

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/14/Republic-TV.jpg?itok=OJBUea4v
Republic TV continues to dominate English news genre: BARC week 44

In the Hindi news (U+R) genre, Zee News climbed two slots to the third position in week 44 of BARC ratings. Aaj Tak yet again stood on top in all the three genres. Republic TV continues its dominating streak in the English news genre.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/13/zee.jpg?itok=Rw8Tfbjd
Essel Group engages Goldman Sachs to sell half its stake in Zee Entertainment

Mumbai: 13th November 2018, Subhash Chandra and family along with its advisors met in Mumbai over the Diwali weekend to undertake a strategic review of its businesses in view of the changing global media landscape. The strategic review underscored the importance of technological advancements such...

Television TV Channels GECs
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/14/royal.jpg?itok=vr3HaK3M
Get ready to go on a Royal Journey with FYI TV18’s ‘Royal India with Samira’

Ever wondered what Maharaja’s at their Royal palaces eat for their dinner? From understanding what all goes into the making of a royal meal to stealing some royal recipes, Samira is all set to take you for a Rich Food adventure.

Television TV Channels Factual @ Discovery

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories