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Netflix outperforming traditional TV, YouTube in the US

Netflix is outperforming traditional TV in the US. It has reached the top spot among platforms for watching entertainment on TV leaving traditional cable and broadcast television networks as well as YouTube and Hulu behind. A recent survey of US consumers by Wall Street firm Cowen & Co. has...

iWorld Over The Top Services
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Oyo expands footprint in China

MUMBAI: Indian budget hotel company Oyo Rooms has forayed into China to cater to the country?s burgeoning hospitality industry. Oyo Rooms. The Softbank-backed Oyo in China will have 11,000 exclusive-franchise or merchandised rooms across 26 cities. The service will be available in Xiamen, Kunming,...

MAM Marketing Brands
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YouTube Red rebranded as YouTube Premium with expanded reach in 14 countries

MUMBAI: YouTube Red, the ad-free subscription video on demand (VOD) service launched in October 2015, has been rebranded as YouTube Premium on 17 May 2018. The rebranded service, YouTube Premium, will be rolled out soon in existing YouTube Red markets like US, Australia, New Zealand, Mexico and...

iWorld Over The Top Services
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TV relevant for streamers too finds survey

MUMBAI: The growth of video streaming is beyond question as streaming devices are easier options for viewers to explore various chunks of content. However, streamers in various parts of US also have a bonding with traditional TV according to a report from Nielsen local watch report.

iWorld Over The Top Services
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Indian diaspora remains sustainable audience for OTTs

MUMBAI: With the Indian diaspora spread out all over the world, media enterprises have found them to be a worthy group to target. Over-the-top (OTT) players, especially, are finding the diaspora audience a rewarding pursuit. Some platforms use Bollywood to grab their attention while others are...

iWorld Over The Top Services

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