Television

Bindass launches FBB Dance Anthem

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/10/08/terencelewis800x800_0.jpg?itok=sIQBDWLN

MUMBAI: As an essential fashion item in the wardrobes of everyone, it is not a big surprise that jeans have inspired plenty of talk and opinions over the years. From several Indian and international brands to Patanjali's plan to launch Indianised jeans, denima has always managed to grab much of our attention. Staying true to deliver to its viewers a fun, upbeat and engaging anthem is Disney India's Bindass channel.

The Bindass team has conceptualized a denim dance with clothing brand FBB to reach out to the Indian youth in a unique and engaging way. The idea behind the campaign is to promote denim fits in a fun, engaging, entertaining manner that would appeal to the youngsters of this country.

"At the heart of it all, we tell great stories in a manner that our consumers prefer. Over the last few years, we have come to understand the lives, motivations and preferences of our audiences through our constant conversations with them. Our partners have come to recognize this as they come to us with their objective and we conceptualize and create a story that can bring in the desired impact," said Disney India vice president - Revenues, Media Networks, Nikhil Gandhi.

Terrence Lewis has choreographed this anthem, featuring Lewis and Shantanu Maheshwari. The latter was associated with the channel since its reality series, Bindass Naach. The catchy upbeat music catalyses the soul of the campaign to the next level and is composed by Saurabh Kalsi.

The campaign rolled out on both the channels (Bindass and Bindass Play) and digital platforms in the evening of 5 October.

Through its television and digital reach, the campaign is targeted at all of the Bindass audiences between 15-21 spread across HSM markets. "The composition is peppy, upbeat, foot-tapping and will definitely see an appeal among youngsters; irrespective of the markets. The idea of the campaign is to be engaging and interactive and the digital platforms give us the ability to interact with our viewers,” added Gandhi.

It will see a playout on Bindass’ Facebook page which reaches out to around eight million fans along with a YouTube play. At the time of writing, it had got in excess of 170,000 views. It will also be taken on ground with a big culmination activity on 16 October 2016.

Lewis will also be visiting Mall of India in Noida and encourage everyone to join in the dance anthem. This will also be livestreamed on Facebook; reaching out to youngsters across. The radio channel, Radio City will also replicate the event across 15 cities with their RJs

A media consultant is all praise for the FBB denim dance song. "It is a good example of content marketing and native advertising," says she. "Jeans are worn by youth, and Bindass' tying in FBB in a very peppy song is going to work well for the brand. Bindass, FBB and fans all stand to benefit."

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/20/zee.jpg?itok=hkFiTrEy
Zee Telugu announces auditions for all new season of its legendary dance reality show, Aata Juniors

Aata Juniors, one of Zee Telugu’s most sought-after reality shows is soon making a comeback to the channel and is looking for the final contestants via auditions.

Television TV Channels Regional
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/20/bahu.jpg?itok=oVI8-9Wk
Sony Max pushes its way to most watched Hindi channel across genres

Sony Pictures Network India (SPN) Hindi movies channel Sony Max was ranked second in Broadcast Audience Research Council of India (BARC) weekly list of top 10 channels across genres (across genres list) for week 28 of 2018 (Saturday, 7 July 2018 to Friday, 13 July 2018, week or period under review...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/19/manish_0.jpg?itok=cAX2IDtI
Dangal TV prepares to scale up ambition with new play

When it comes to general entertainment channels (GECs), hitting the sweet spot isn’t all that easy.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/19/fox.jpg?itok=qeI4K472
Comcast drops bid for 21st Century Fox assets, cedes prize to Disney

The fierce bidding war between Comcast and Disney has finally ended with the former dropping out of the race to gobble up the prized 21st Century Fox assets. Comcast will now shift its focus towards sealing the Sky deal.

Television TV Channels Movie Channels
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/19/manish.jpg?itok=C8nj-8lv
ZEEL elevates Manish Aggarwal as business head of Zee5 India

In a recent development, Manish Aggarwal has been elevated as business head of Zee5 India, the OTT platform of Zee Entertainment Enterprise (ZEEL).

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/19/sun.jpg?itok=WiSZrCfI
Sun Life enters Tamil market in BARC week 28

Sun Life, the movie channel by Sun TV Network came as a new entrant this week after Broadcast Audience Research Council (BARC) released its ratings for week 28.

Television TV Channels Regional
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/19/colors.jpg?itok=MxJ0xDqt
Colors Gujarati to launch a dance reality show ‘Naach Maari Saathe’

Colors Gujarati is all set to bring a dance show named Naach Maari Saathe. The show which will hit the small screen from 23 July will have Hitu Kanodia, Vyoma Nandi and Neerav Bavlecha as the judges.

Television TV Channels Regional
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/19/zee.jpg?itok=EWutot3J
Brahmagantu’s Gundamma to emerge on Zee Kannada’s DKD

Zee Kannada, creating the best entertainment programmes, has become a household name for quality entertainment.

Television TV Channels Regional
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/19/aaj-tak.jpg?itok=HpO81NsY
BARC Week 28 : Aaj Tak leads Hindi news genre

The Broadcast Audience Research Council data for week 28 showed Republic TV continuing to dominate the English news genre, whereas Aaj Tak led in Hindi genre. Meanwhile, News Nation stepped down to fourth position in Hindi news genre.

Television TV Channels Viewership

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories