Cracking Chrome DM-Da Vinci code as legalities take over

MUMBAI:  When business partners --- erstwhile or otherwise--- part ways acrimoniously, dirty linen gets washed in public. Almost a year after parting ways, Da Vinci Learning (DVL) TV channel, through its Indian JV partner Quintillion Media Pvt. Ltd, has served a breach of contract notice to channel’s distributor Chrome Data and Media Analytics (Chrome DM), which has hit back with a counter legal notice to The Quint.

DVL, which announced its formal launch in India November 2015, is a 50:50 joint venture in India between Da Vinci Media GmbH and Quintillion Media Pvt. Ltd (The Quint),  a digital venture founded by Ritu Kapur and Raghav Bahl, former founder-promoters of Network18 Group that was bought over by the Mukesh Ambani-controlled Reliance Industries Ltd. in 2014.

The legally drafted notice from The Quint states that the data solution provider (Chrome DM) under-performed and could not deliver to what was discussed and decided by the two partners. The distribution of the educational channel DVL in India was entrusted to Brickworks Media, a sister concern of Chrome DM that is focused on quantitative and qualitative market research.

According to information collated, Da Vinci’s Indian operations owes to Chrome DM approximately Rs 15 million (Rs. 1.5 crore) in unpaid bills.

Chrome DM founder and CEO Pankaj Krishna, a media industry veteran, took to social media to voice his side of the story. In an open letter on Facebook late last week, he said, “Dear Raghav Bahl, you did manage to pleasantly surprise me when I happen to go though some letters you have sent to our registered office…And today u have resorted to some rather immature tactics of sending out unfounded letters and communication, 11 months after parting ways!!”

Krishna went on to further state: “To rewind, it was the 25th of January, 2016 when you felt that you could usurp the Brickworks' team efforts and investments towards Da Vinci and take on the balance project yourself and save on some hard earned money. Sadly, you failed and failed till date.”

According to Krishna, Bahl and his team were initially game to make the payments later, but soon stopped accepting any calls or messages from the Chrome team. sent an email to Bahl to get his reactions to Krishna’s FB post. After several attempts, though Bahl did not comment, Da Vinci Media (DVM)'s marketing director Monomita Mukhopadhyay replied to our mail.

"Mr. Pankaj Krishna's Facebook post is a reaction to a demand notice sent by Da Vinci Media to his company for breach of contract. There is no logic behind Mr. Krishna’s post; it’s his opinion. They did not deliver (on) to what was discussed and did not perform well. DVM and its lawyers are doing the needful," Mukhopadhyay explained.

However, Chrome DM marketing head Harnoor Kanwar told that it was The Quint/DVM that decided to part ways without fulfilling their financial obligations.

“I have attended all the meetings with Raghav Bahl and his team. Our last meeting was on 25 January 2016 when he decided to turn the tables and took charge of the distribution of his channel. We all were simply surprised. Post that, he was very much a part of all my communications regarding the investments. He owes us a few crores (of rupees) but that was ok with us. But now, he has sent us this letter demanding damages. Why has he suddenly awakened after a11-month sleep? We surely are going to take counter measures,” Kanwar counter-punched.

Chrome DM and Brickworks Media specialises in brand and other market related research, including those pertaining to television sector. Bahl and his wife-promoted Quintillion Media Pvt. Ltd is a digital media company that has a joint venture with Bloomberg for the Bloomberg business news channel in India and also operates a co-branded news website, apart from other independent ventures.


Da Vinci Learning and The Quint launch India’s 1st Kids HD Educational Channel

Da Vinci Learning partners with Airtel Digital TV, Siticable and Digicable

Latest Reads
LIVE Coverage of Tour De France on DSPORT this year

LIVE Coverage of Tour De France on DSPORT this year

Television TV Channels Sports
Business news most benefited genre in Chrome DM week 24

With a growth of 1.24 per cent as compared to last week (23), the business news genre marked the highest opportunity to see (OTS) among all categories in week 24. Zee Business gained the highest OTS with 84.3 per cent in six metros, according to the data compiled by Chrome Data Analytics and Media...

Television TV Channels Viewership
Zee TV to launch the third season of 'India's Best Dramebaaz'

MUMBAI: Locked in a see-saw battle with Colors for top billing in the Hindi GEC space, Zee TV has made its latest move. The Puneet Goenka-led channel's latest offering to the Indian audiences is season three of 'India's Best Dramebaaz'. Having enjoyed a successful run during the first two seasons...

Television TV Channels GECs
Sony to soon launch Indian Idol season 10

MUMBAI: Indian Idol, one of Sony’s most acclaimed reality shows, is all set to come back on small screen with its tenth installment. Considering that all its previous seasons have done exceedingly well, there are great expectations this year as well. Sony has released its first promo, captioned #...

Television TV Channels GECs
VIVO IPL: VIVO IPL on Star Sports register highest ever engagement

Revolutionizing the way, the world experiences VIVO IPL, Star India reimagined VIVO IPL in to a six-month fiesta instead of just a two-month tournament. Keeping fans at the heart of the experience, Star India used the confluence of technology, consumer insight, and experience in cricket coverage,...

Television TV Channels Sports
Abhishek Upadhyay joins &TV as marketing head

Abhishek Upadhyay, who headed marketing for OLX, has been appointed marketing head of &TV, the Hindi language GEC channel of Zee Entertainment Enterprise Limited (ZEEL).

Television TV Channels People
Saral Jeevan adds three new programs to its prime time offering

Saral Jeevan, a Kannada infotainment channel, is launching three shows today. While one of them is season two of Jnanapada (based on folk songs), the other two programs are based on factual content. With a focus on non- fiction programming like history, mythology, travel and insights from Indian...

Television TV Channels News Broadcasting
Discovery joins hands with BYJU’S for quiz show

Discovery Communications India and BYJU’S, the Learning App, has joined hands to launch a school quiz show called the Discovery School Super League.

Television TV Channels Factual & Documentary
Time Warner to be renamed Warner Media, Turner CEO exits

AT&T announced on Friday, its first full day of owning Time Warner, that the operating businesses in the $85 billion acquisition will be contained in an entity called WarnerMedia. The names of the operating units - HBO, CNN, Warner Bros., TNT, etc. - will stay the same.

Television TV Channels People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories