MUMBAI: Da Vinci Learning, the fun edutainment TV channel for the whole family, today announced their partnership with three of the biggest operators in Indian television- Airtel Digital TV- one of India’s leading Direct to Home operators; Siticable and Digicable who are leading MSOs. The partnership is aimed at developing the channels foothold in the Indian television industry prior to its launchlater this year, and to give Indian viewers an opportunity to sample Da Vinci Learning’s rich content portfolio.Da Vinci Learning, which is targeted at 4-14 year olds and their parents, is known for turning TV watching from passive observation into a meaningful and fun experience, helping children develop various skills early-on, encouraging older viewers to keep asking questions and inviting families to take their learning journeys together.
To showcase the channel’s extensive programming, which covers a wide array of topics ranging from physics and chemistry to history and nature, Da Vinci Learning has struck a Video on demand deal with Airtel Digital TV. As part of the deal, Da Vinci will provide 150 hours of content to Airtel Digital TV, which will be available in the kids section of their VODVOD service. With Siticable, the channel will receivea 6 month branded block while with DigiCable the channel will have a 12 month branded block. With Airtel Digital TV and Siti Cable, the channel will showcase programs like Kid Detectives and Lab Rats Challenge, while with Digicable the channel will present shows such as Logo Animation and Indent Kid amongst others.
Speaking on the occasion, Mohit Anand, Managing Director-India, Da Vinci Learning said “We are very excited to work with this prestigious group of partners as each of them is committed towards using new technologies to improve communications to and between kids. For us, this is a great platform to showcase the interesting and interactive programming that we have to offer to the Indian audience. We are positive that these associations will enable the Indian viewers to be part of a meaningful and fun learning experience focused on educational shows and documentaries from around the world.”
Saurabh Sinha, Chief Producer-Siti Cable said “As a channel partner getting a very good response from the branded block of Da Vinci Learning. The audience is conceiving it as ‘Education with entertainment’, programme like, Kid Detectives - (easily detailed about forensic science with entertainment), Little Einstein- (One can easily understand about Einstein theories) etc. Siti channel being channel partner with DaVinci’s has definitely helped us in garnering better audience base."
Mr. Narinderpal Singh – Senior Vice President - Broadcaster Relations believes“Digicable, which has been at the forefront of introducing many new innovations in Digital cable Television, is now pleased to inform that we are ready to offer our discerning subscribers the Best of International Edutainment thru its association with the DaVinci Channel.”