Television

ZEEL's &Privé HD channel to target upscale non-conformists in six metros

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2017/09/12/ZEEL.jpg?itok=xuPny6X4

MUMBAI: There's a thin sliver amongst  the hundreds of millions of cinema lovers in India that gorge on international independent and award winning films. Leading indian TV network Zee Entertainment Enterprise Ltd (ZEEL) is about to offer them something that is going to keep them glued to their TV sets  when  &Privé HD launches come 24 September 2017. 

“The breeze of change is seen as everyone is focusing on connoisseur, hedonist and explorers, but we are targeting the non-conformist,” says ZEEL English cluster head Aparna Bhosle.

&Privé HD's tagline is ‘Feel the Other Side’ which distinguishes it from others in the English movie channel  genre.

With films  from 28 independent Hollywood players and studios such as Paramount and PVR, &Privé HD library boasts of 350 exclusive titles.

&Privé HD, designed and packaged by Zink, a Canadian digital agency, will telecast over 40 premieres in six months after the launch. Moonlight will be the first premier on the launch day, airing on two time-slots -- 1 and 9pm. Other premieres and movies on &Privé HD include:  Lion, Pele, Jackie, Arrival and Free State of Jones.

“The English movies TV channel  market (in India) is worth Rs 4.5--Rs 6 billion; English content viewership (on HD channels) is on the rise,” points out Bhosle.

&Privé HD is targeting the six metros and will be available on Dish TV, Tata Sky, Airtel Digital TV, and Sun TV. Zeel was in talks with Videocon d2h for distribution at the time of writing.

“In 2015, India had five million HD STBs, which saw a 160 per cent increase over the past three years. Today, we have around 10.8 million HD STBs,” Bhosle revealed.

The marketing and promotional campaign of &Privé HD has been drawn up by FCB Ulka. Zeel's team has conjured an innovative out-of-the-box promotional plans for the niche channel, apart from pushing the launch TVC on all  sister-HD channels. Digital, print and OOH media are slated to start rolling out the messaging for &Privé HD.

“Our digital platform has a reach of 14 million which will help us to increase our viewership. Our outdoor campaign will hit Delhi, Mumbai, Hyderabad and Bengaluru on 18 September and multiplex promotions will start two days before the launch,” Bhosle adds.

Attempts have been made to crack the niche genres in the past with efforts by the likes of NDTV with NDTV Lumiere, which lasted a couple of years, but was pulled off, despite critical appreciation, on account of a lack of a profitable business model. And since then others have entered like HBO Hits, Sony Le Plex and Star Movies Select HD.

A media professional states that times are different now and discerning viewers - around two million of them in India - are willing to pay to watch exclusive differentiated content in HD as evident from the traction Amazon Prime and Netflix have got in recent times.  "Hence, it's quite likely that if Zee sticks by &Privé HD and gives it time, it could end up finding a profitable niche for itself in, let's say, the next three years," she says.

That's how Indian movie lovers are hoping &Privé's script will play out.

ALSO READ :

HBO and Epic enter whereas Zee Studio, Nat Geo Wild exit Top 5 list: BARC week 35

C. Central leads, Sony Pix slips two slots & Zee Studio enters Top 5

English Ent.: MNX leads & Zee Cafe retains top slot with significant drop

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/24/graph.jpg?itok=58io2OoC
Republic TV, Times Now viewership moves up as genre ratings fall

BENGALURU: The two top-ranked channels of the Indian English news genre saw small increases in their weekly viewership in week 46 of 2017 (Saturday, 11 November 2017 to Friday, 17 November 2017, period, week under consideration) as compared to the nadir of the previous week.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/23/heerutv-shows.jpg?itok=1scjbVk7
Sri Lanka's higher TV content import levy to hurt Indian TV channels

MUMBAI: Ouch! India's content syndication executives are yelping in pain. Sri Lanka’s (SL) finance & mass media minister Mangala Samaraweera, earlier this month,  issued a set of regulations which increases the levy that the government will be imposing on imported dubbed teledramas, films and...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/23/sunil_1.jpg?itok=HDvqMS6f
Leica enters India market, aims to revolutionise high-end photography

German high-end cameras and optics brand ‘Leica,’ today launched its operations in India. With a vision to change the dynamics of photography in the country, the brand has opened its doors to customers in India by inaugurating its first partner store in the capital city. With this, the brand plans...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/23/rahul.jpg?itok=zJvpc_2H
Rahul Mishra Shemaroo's new general manager marketing

Shemaroo Entertainment (Shemaroo) has appointed Rahul Mishra as general manager marketing. He will be reporting to the company’s director, Hiren Gada. Mishra's new role has been specially created to spearhead the brand in its current transitional phase.

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/23/isl.jpg?itok=7-zexWZ-
Hero ISL S4 opening game saw 59% viewership growth

The opening match of the Hero Indian Super League (ISL) season 4, ATK and Kerala Blasters FC, got 25 million total TV impressions with a 59 per cent growth in viewership over last year’s first game, as per data shared by the broadcaster.

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/23/vaishali.jpg?itok=WZQdFUC_
Vaishali Sharma takes charge of Sab, Sony Pal marketing

Vaishali Sharma, the marketing SVP for the Hindi movies cluster at Sony Pictures Network India (SPNI), is now taking a crack at comedy as she moves to handle marketing for Sab TV and Sony Pal. A source close to the development confirmed the news to Indiantelevision.com

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/23/Kids.jpg?itok=Pu-tdpDo
Kids prefer entertainment over edutainment on TV

MUMBAI: Broadcasters’ various attempts at creating content that can get children hooked has repeatedly turned up one result – animation entertainment is what each child comes for.

Television TV Channels Kids
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/23/DD_Kashir.jpg?itok=9oJW8g1B
Doordarshan calls off DD Kashir's channel packaging

NEW DELHI: Over five months after bids were invited and three months since agencies were shortlisted, Doordarshan (DD) has cancelled the tender for the channel packaging work of DD Kashir.

Television TV Channels Specialised and Niche
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/23/John_Lasseter.jpg?itok=-2cK3lBI
Disney, Pixar's John Lasseter accused of misconduct, takes leave

MUMBAI: Now it’s the turn of Pixar cofounder and Disney chief creative officer John Lasseter to lose his halo. The animation legend has apparently taken a leave of absence from the company following alleged misconduct and missteps. The leave is expected to be for six months.

Television TV Channels People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories