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English Ent.: MNX leads & Zee Cafe retains top slot with significant drop

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MUMBAI: Times rebranding gamble seems to have paid off. Three weeks after Movies Now 2 was rechristened as MNX, it topped the weekly viewership chart of BARC India's latest all-India data.

English Movies

In English Movies genre, in BARC week 32, MNX emerged as the leader with 3384 Impressions (000s) sum by pushing the previous week's winner Sony Pix to the third position also widening the gap; it pocketed 2710 Impressions (000s) sum. On the other hand, Star Movies climbed two slots to the second position garnering 3084. Movies Now dropped a slot and reached the fourth position scoring 2414 Impressions (000s) sum.

English Entertainment

In the English Entertainment genre, Zee Cafe retained its leadership position this week albeit with a terrible drop in ratings from 623 Impressions (000s) sum to 387 Impressions (000s) sum. Comedy Central however retained its second position by adding 60 to its last week's tally -- eventually inching much closer to the winner, Zee Cafe. 

Star World, Colors Infinity SD and AXN this week sat pretty in their respective previous positions with 148 Impressions (000s) sum, 147 Impressions (000s) sum and 132 Impressions (000s) sum.

Infotainment

In the infotainment genre, History TV18 retained its numero uno position albeit with a fall in ratings -- from 4453 Impressions (000s) sum to 4068 Impressions (000s) sum. Discovery Channel and National Geographic Channel also retained their respective positions with 3796 Impressions (000s) sum and 2547 Impressions (000s) sum, respectively. However, Nat Geo Wild and Animal Planet interchanged their previous fourth and fifth positions, respectively.

Lifestyle 

In the lifestyle genre, Living Foodz and  Fox Life retained their respective top and second positions with 1454 Impressions (000s) sum and 941 Impressions (000s) sum this week. Food Food and FYI TV18 interchanged their respective spots to reach third and fourth positions. TLC vanished from the list of Top 5 channels in the genre, and Travel XP HD entered the list.

Also Read:

Zee Cafe leads with 2X ratings & Sony dethrones Movies Now

Lifestyle genre: Travel XP HD enters & NDTV Good Times exits Top 5 list in Wk 29

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