Television

History TV18 focuses on relatable local content

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2018/04/14/arun_0.jpg?itok=3pCmoJ0e

MUMBAI: History TV18 has plans to woo the Indian audience with more local content. After the success of Special Operations India: Surgical Strikes, the channel launched Special Operations India: Myanmar late last month in a bid to beef up its Indian content library. A new mini series Firepower:Defending India launches next month, promos for the show are already on air.

According to History TV18 EVP and head of content Arun Thapar, the channel is not just looking at notching up the number of hours of local content but is creating content that is relatable to its audience. “[The content] is differentiated in terms of storytelling, production values and scale. We are also experimenting with durations.” 

The channel is investing in what audiences like and admire in the factual entertainment space. Thapar said that the channel wants to celebrate the good and great about India. “Our efforts have gained momentum over the last year and a half. The objective has been to offer differentiated content for the audience and increase our market share by creating and putting out shows that are best-in-class, from the perspective of storytelling, creative excellence and an immersive viewing experience. We want the audience to  relive the stories from the past that shape our present,” he added.

Although hundreds of hours of content are from overseas, by targeting existing audiences and building the brand, the network believes it can keep viewers glued to the TV sets and rule the infotainment genre. 

Special Operations India: Myanmar, which premiered on 28 March 2018, is the second instalment in the Special Operations India mini-series, the first one being the path-breaking documentary about India’s Surgical Strikes in Pakistan-Occupied Kashmir. The story is told through the experiences of the men leading the operation and the decision makers in India’s military establishment at the time.

Thapar believes that content in this genre should not be restricted to just Indian audiences but has to be made for global citizens. Going forward, History TV18 will keep refreshing its content with foreign shows as well as locally produced and curated series.

History TV18 garnered second position in week 14 of Broadcast Audience Research Council’s (BARC) list with 3407 impressions (000s). When BARC increased its rural India measurement in 2017, the genre took a hit because urban viewership is its bastion.

Competition has been sprucing up its offering as well. Recently, Sony BBC Earth, which was launched less than a year ago, snatched away the genre’s top spot from week 11 to week 14. The channel has lined up activities to connect with school kids and new show launches are also on the anvil.

In its genre, History TV18 competes with Discovery, Nat Geo, Animal Planet, Sony BBC Earth and Nat Geo Wild. With only limited audiences to attract and plenty of players, the fight for eyeballs is likely to get intense in the genre.

Also Read :

'Barbarians Rising', Roman & Barbarian battle on History TV18

HistoryTV18: #BossWomen to tell stories of Indian women

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/04/25/sudhir.jpg?itok=kLgt-0SY
WION focuses on HSM, starts Hindi audio feed

MUMBAI: English news network World Is One News (WION), spearheaded by Sudhir Chaudhary, has started the Hindi audio option on viewers’ demand. The Zee-owned channel provides global stories with the Indian perspective.  This is the first time in India that a news channel is providing dual audio...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/04/25/Badminton.jpg?itok=NqPDs-Ps
DSPORT to telecast Badminton Asia Championships 2018

New Delhi:  DSPORT, the premium sports TV channel by Discovery Communications India will telecast the 38th edition of Badminton Asia Championships being played in Wuhan, China.   DSPORT will telecast all the action from quarter final onwards starting April 27th for the benefit of Indian badminton...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/04/25/jb.jpg?itok=9Uuienq3
Discovery boss JB Perrette proud of Jeet bet

BALI: The management at Discovery is pretty sanguine despite  the low continued ratings of its new India channel Jeet.  Speaking at APOS in Bali, Discovery Networks International president and CEO Jean-Briac Perrette said: “We are very ambitious and big believers in India as a market. We want to...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/04/25/BARC.jpg?itok=q8FKB5o-
BARC to measure OOH TV viewership

MUMBAI: Advertisers are soon going to get a boost through outdoor TV measurement ratings. The Broadcast Audience Research Council (BARC) is going beyond traditional TV viewing metrics and has launched an out of home (OOH) TV viewership measurement service. It will now be able to report TV...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/04/24/tv18-1.jpg?itok=aD_y5UEq
Film business boosts TV18 revenue

Indian news, entertainment and film company TV18 Broadcast Ltd (TV18) reported triple the revenue from its film business for the year ended 31 March 2018 (FY 2017-18, the year under review) as compared with the previous fiscal. Consequently, the company’s consolidated operating revenue increased...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/04/24/zee.jpg?itok=W-kW9MHV
This May, Go Limitless as Zee Studio brings the biggest Hollywood blockbusters to your screens!

Mumbai, May 2018: Zee Studio, the ultimate destination for the best of Hollywood movies, is all set to take its audience on a journey of limitless entertainment, stories and experiences! Through the month of May, the channel brings to its viewers an exceptional library of some of the biggest...

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/04/24/tim.jpg?itok=n0drvv71
The Promaxbda Awards Rolls Out Its Heavy-Duty Line-Up For Its Marketing Workshop And Masterclass Sessions

Mumbai, 24th April 2018: A 360 degree spin at the PromaxBDA India this year guarantees hobnobbing with some of the biggest creative minds of the world. Start with the Marketing Workshop by Bex Schwartz who is the Executive Creative Director and Director at Cause +Effect. Get tips, techniques, and...

Television TV Shows Awards
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/04/25/Prashant_Chothani800.jpg?itok=JorI5xSX
Travelxp trains focus on production

MUMBAI: Prashant Chotani-run Travelxp is launching in the UK on 30 April on the country's Freeview platform.

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/04/24/ashi.jpg?itok=yUHsKlNb
News18.com Brings Ashish Naik OnBoard As The National Sales Head

National, 23 April, 2018: News18.com, India’s leading digital news platform, expands its top management with the addition of Ashish Naik as National Sales Head. He comes with over 17 years of experience in media sales and has formerly worked with organizations such as Tata Infomedia, BCCL,...

Television TV Channels People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories