Television

Viacom18 ditches FTA in UK, now entirely pay

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2017/10/17/Anuj%20Gandhi.jpg?itok=Lu3fy88s

MUMBAI: With the launch of its two channels, MTV Beats and Colors Rishtey, on Virgin Media Viacom18 has transitioned from free-to-air (FTA) to entirely paid platform. Viacom18?s channels will now only be available with a subscription on Sky and Virgin Media.

Talking about leaving the Freeview platform, IndiaCast Media Distribution group CEO Anuj Gandhi says, "We are currently steering our business in a new direction in Europe and have decided to go pay and as a result, current channels will no longer be available on any free to air mode but will continue to be available on paid platforms.?

The company gained significant viewership via Freeview, which reaches 11 million homes untapped by pay TV. Freeview contributed to 10 percent of its eyeballs in the UK. Rishtey and Colors at times received as high as 41 percent viewership contribution from it.

Viacom18 channels on Virgin Media are in the mix pack which reaches to over 2.7 million subscribers. The growth is expected to be in line with Virgin?s growth forecasts.

Viacom18 has a mix content strategy for its UK consumers. Curated programmes from India make up the bulk of its content while a tiny part is local programming. ?Viacom18 is exploring further investments in local programming which will happen in the next fiscal, " he reveals.

On the advertising front, 90 percent comes from UK based companies. It has three sets of distinct advertisers. First - the local ethnic home-grown businesses, second - the mainstream multinationals and third is Indian companies that export to NRI audiences.

Advertisers are clamoring to get airtime especially during Big Boss. "As a matter of fact, all our channels currently are utilising 100 percent of the available inventory and we are not even in our peak season, he adds.

The buzz-creating idea of Viacom18 is to make sense to three categories of people living in UK ? the first generation, their children/youth who have less exposure of content being produced in India as they have a variety of options to choose from and last one being people who have moved here in last few years as an intra company transfer or project based.

While keeping the three categories in mind, Gandhi says that sometimes even small trade or local event associations give a higher ROI as compared to a high profile above-the-line campaign.

Selecting the right marketing mix is crucial when you are in a niche market. That said, even the language used for communication will ensure success or failure.

Viacom 18 partnered with Virgin Media in April 2011 to launch its General Entertainment Channel, Colors, on the cable platform. Colors has been available on Sky since January 2010. When launched, Colors was included in Virgin Media's new Asian Mela bundle which comprised 11 TV channels, including ARY Digital, B4U Movies, B4U Music, SET Asia, MAX, Star Plus, Star News, Zee Cinema, Zee Punjabi, Zee TV and Colors TV, along with popular Asian radio station Sunrise Radio and priced at ?11 a month.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/11/ranjana.jpg?itok=gQ7qNPBm
Ranjana Mangla joins Star Sports as VP - emerging sports

Ranjana Mangla has joined Star Sports as vice president - emerging sports, Indiantelevision.com has learnt. Ranjana, who took charge of her new role on Monday, was the national revenue head of India Today TV in her last gig.

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/11/satymev.jpg?itok=MBG_4h--
Watch the World Television Premiere of Satyameva Jayate on 15th December only on Zee Cinema

We all have seen corruption and apathy in the government and police force etc.

Television TV Channels Movie Channels
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/11/zee.jpg?itok=UKtrNPBG
Zeel channels most watched Hindi channels across genres

Two Hindi GECs from the Zee Entertainment Enterprises Ltd (Zeel) stable – free-to-air or FTA Zee Anmol and flagship pay TV channel Zee TV were once again the second and third most watched channels across genres in 2018 in week 48 (Saturday, 24 November 2018 to Friday, 30 November 2018).

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/11/priyanka_0.jpg?itok=XRpmy4tA
Our shows will empower people to drive electoral discourse: Network18's Priyanka Kaul

The news genre has entered its peak time – election season. All news channels including Hindi, English and regional have started their election-based programming from the exit polls that took place on 7 December 2018. Election coverage is like the bread and butter for news channels since this is...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/10/kanada.jpg?itok=n7Tw9omO
Zee Kannada to launch a first-of-its-kind horror thriller fiction show – Aatmabandhana

Zee Kannada, every Kannadiga household’s hub of entertainment, further strengthens its fiction band with innovative content post the successful launch of Paaru.

Television TV Channels Regional
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/11/gaana_0.jpg?itok=2uYr4Xr9
Diljit Dosanjh’s ‘Pagal’ & ‘Putt Jatt Da’ rakes in over Five Million Hits on Gaana each

Punjabi sensation Diljit Dosanjh’s newly released tracks ‘Pagal’ & ‘Putt Jatt Da’ have smashed charts on India’s largest music streaming app – GAANA with over five million hits within less than a month.

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/10/aaj-t.jpg?itok=9a_rPb1K
How Hindi news channels perform on counting day

News viewership is event-driven – either scheduled or unscheduled. Elections are certainly the most important of all special or scheduled events.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/10/khelo-india_0.jpg?itok=AcpU6Vh1
Khelo India Youth Games, Maharashtra 2019 is Bigger and Better!

Building on the roaring success of the inaugural edition of the Khelo India School Games, Ministry of Youth Affairs and Sports along with Star Sports kick started the countdown to Khelo India Youth Games, Maharashtra 2019 with an appeal to encourage India to play more- with the evocative ‘#...

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/10/tata.jpg?itok=qExrssTe
IndianOil to fuel Tata Open Maharashtra

Organisers of Tata Open Maharashtra today announced Indian Oil Corporation Ltd. coming on board as a valued partner for the 2nd edition of Tata Open Maharashtra to be played at the Mhalunge Balewadi Stadium, Pune.

Television TV Channels News Broadcasting

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories