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Celebrate Republic Day special with 'Beats of India' only on MTV Beats

This Republic Day, MTV Beats is set to hit the patriotic notes with ‘Beats of India’. The channel will be playing a song every hour as a part of ‘Beats of India’ to intensify the patriotic vibes. From the inspiring ‘Vande Mataram’ by ‘A.R. Rahman’ to the energetic ‘Rang De Basanti,’ and from ‘Chak...

Television TV Channels Music and Youth
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Cautious investments serve MTV Beats well

MUMBAI: When digital media made it easy for people to listen to songs anywhere anytime, it sounded like the death knell for music channels on TV. Years later, however, they continue to survive.

Television TV Channels Music and Youth
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Music channels bet on shows to boost viewership

MUMBAI: Seems like music channels are playing second fiddle to online music platforms when it comes to playing tracks. In an attempt to grab more eyeballs, pure-play music channels on television are moving away from the music content and focusing more on the youth-centric shows.

Television TV Channels Music and Youth
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Viacom18 ditches FTA in UK, now entirely pay

MUMBAI: With the launch of its two channels, MTV Beats and Colors Rishtey, on Virgin Media Viacom18 has transitioned from free-to-air (FTA) to entirely paid platform. Viacom18’s channels will now only be available with a subscription on Sky and Virgin Media.

Television TV Channels English Entertainment
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How niche channels have fared so far in 2017

BENGALURU: A number of brands often advertise on niche or speciality television channels to target specific audiences. A specialty channel can be a commercial broadcasting or non-commercial television channel which consists of television programming focused on a single genre, subject or targeted...

Television TV Channels Viewership

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