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Viacom18 ditches FTA in UK, now entirely pay

MUMBAI: With the launch of its two channels, MTV Beats and Colors Rishtey, on Virgin Media Viacom18 has transitioned from free-to-air (FTA) to entirely paid platform. Viacom18’s channels will now only be available with a subscription on Sky and Virgin Media.

Television TV Channels English Entertainment
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How niche channels have fared so far in 2017

BENGALURU: A number of brands often advertise on niche or speciality television channels to target specific audiences. A specialty channel can be a commercial broadcasting or non-commercial television channel which consists of television programming focused on a single genre, subject or targeted...

Television TV Channels Viewership
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Mullen Lintas delivers a 'baap' for MTV Beats

From the stable of Viacom18, MTV Beats has had a great start to its journey in India. With its unique positioning and differentiated content offering that is targeted primarily towards the youth, the channel has created quite a niche in the Indian Bollywood music space.

MAM Media and Advertising Ad Campaigns
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MTV Brand Studio to create music festival for Amazon India

Amazon.in in association with MTV is all set to welcome the festive season with an exciting content marketing initiative.To break the clutter around the festival season, Amazon has upped the ante where customer engagement is concerned by creating a one-of-its kind musical experience in association...

Television TV Channels Music and Youth
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Viacom18's MTV Beats now on DD's Freedish

MUMBAI: Viacom18’s maiden music channel MTV Indies, which recently got replaced by new kid MTV Beats, has been placed on Doordarshan’s Freedish as a free to air (FTA) channel. MTV Beats has replaced Viacom18’s currently running channel X Zone on the pubcaster’s DTH platform that carries FTA...

Television TV Channels Music and Youth

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