iProspect wins IAMAI's 'digital' silver

MUMBAI: iProspect India, the digital agency from Dentsu Aegis Network has been bestowed with the prestigious title of ‘Digital Agency of the Year’ (Silver) at the Internet & Mobile Association of India’s (IAMAI) 7th Digital India Awards.

iProspect India won a total of 3 trophies – 1 Gold and 2 Silver. Apart from the coveted award of Digital Agency of the Year (Silver), iProspect India bagged 2 more awards, cementing its position as one of the leading digital agencies in the country – Gold for its innovative technology that integrates offline and online, iPump for Abbott Healthcare in the Omni-channel Campaign Management & Marketing Automation category and Silver for its Apollo eDoc Getting Discovered campaign for Apollo Hospitals in the Search Marketing Campaign category.

Moreover, the company saw 3 more nominations in the following categories for its successful campaigns.

Display campaign:

1. The Smart Display Banner – Max life Insurance

2. Simple Makes Sense – Aegon Life Insurance

Search Marketing Campaign:

1. Winning the SEO Game – Myntra

Marking the achievement, DAN Performance Group CEO Vivek Bhargava said, “We live in a digital age today and if brands want to remain relevant, they have to embrace digital. With path-breaking digital campaigns being delivered by our team, the last year has been a good one for us. We are thrilled by the victory and this pushes us to raise the benchmark in the coming years as well. This is a result of over 300 professionals at iProspect who come to work every day and give it all they have – I congratulate each one of them on this feat. What makes this accomplishment all the more special is that it comes from a respected industry body like IAMAI and a stellar jury panel with some of the most eminent names in the trade.”

Expressing her delight, iProspect India Rubeena Singh CEO said, “We are a 20 year old digital agency, but have consistently evolved, transformed and innovated with changing times, a dynamic industry and progressive client demands. Macro trends indicate that access and availability of technology is shifting media spends from traditional media to digital media. The last year especially has seen some great creative campaigns from iProspect, seeking to solve business problems for our clients through digital. IAMAI is the last word in the ad and marketing sector and this validation from them is extremely encouraging.”

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