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Livpure hands over digital mandate to iProspect

Digital agency, iProspect India, from the house of Dentsu Aegis Network has won the digital marketing mandate for water purifier brand Livpure.

MAM Media and Advertising Account
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The rise of young execs in agencies

MUMBAI: When you walk into a government office or a bank, chances are you will find over half the employees above the age of 35 years. The office environment is dull, boring and serious. On the contrary, if you were to visit an advertising agency, you would be surprised to see young executives...

MAM Marketing MAM
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Digital takes centre stage on tepid Valentine's Day for brands

MUMBAI: Love has been in the air and on the internet all week. Valentine?s Day is no longer about just a day you spend with your loved one but is rather a week-long affair of gifts and celebration. Valentine?s Day has become no less than a festival in India, a country that takes much pride in its...

MAM Marketing Brands
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Digital will be core of ad budgets by 2020: DAN report

MUMBAI: The increasing penetration of digital media in India is creating huge opportunities for marketers to reach out to untapped audiences in newer ways than before. Marketers are getting innovative with the way they choose to advertise to their audience.

MAM Media and Advertising Digital Agencies
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55% marketers make better decisions with machine learning: iProspect report

MUMBAI: Digital agency iProspect has released its third annual Future Focus whitepaper geared to examine how machines and technology are impacting marketing and advertising in the year ahead. The paper takes a look at how brands can make the most of machines in 2018, from facilitating seamless...

MAM Marketing MAM

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