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Isobar launches commerce practice in India

MUMBAI: Isobar, part of Dentsu Aegis Network, has launched a commerce practice in India, following the launch of the global counterpart. The expansion of this department will lead to a commerce centre of excellence, delivering end to end experiences for clients, through integrated platforms and...

MAM Media and Advertising Media Agencies
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Has advertising finally begun to embrace AI?

MUMBAI: Artificial intelligence (AI), a tool that uses logic to mimic the human brain, has been the buzzword in the advertising industry for quite some time now.  AI was founded as an academic discipline in the year 1956, and in the years since, the technology has experienced several waves of...

MAM Marketing MAM
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Digital industry celebrates Union Budget 2018

MUMBAI: The Union Budget for 2018 that was finally unveiled yesterday turned out to be a rather disappointing one for the industry at large but Digital India and digitisation got prime time attention. The budget focused on the middle class and rural population, guided by the mission to strengthen...

Specials Budget Budget 2017
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2018 will be a year of video campaigns: WATConsult's Rajiv Dhingra

MUMBAI: If you see an advertisement on a website or your app, you are a well defined consumer of digital advertising. Thet ads on the website you visit are primarily revenue source for internet companies.

MAM Marketing MAM
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Is India ready for the impact of AI on marketing?

MUMBAI: From self-driving cars to voice assistants Siri and Alexa, artificial intelligence (AI) is expeditiously becoming popular. While one may think of AI only as intelligent robots or technology, it encompasses everything from Google’s search algorithm to e-commerce to geo-target and...

MAM Marketing MAM

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