MAM

iProspect India launches initiative to empower women

Women@iProspect will focus on gender diversity, safety, leadership

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2018/12/13/Rubeena-Sigh-CEO-iProspect-India_hirespic.jpg?itok=eGtDB3zZ

MUMBAI: iProspect India, the digital performance agency from Dentsu Aegis Network, has announced its Women@iProspect initiative that will focus on safety, gender diversity, and leadership for its female employees. The initiative is a part of its Women@Dan programme.

Women@iProspect will see women leaders discuss issues affecting women at work, challenges faced, how to create a work-life balance among others. The initiative, a regular feature every quarter, will be led by iProspect India CEO Rubeena Singh.

The initiative comprises four parts including a women’s network wherein the employees will exchange ideas on how they can grow in their career; a connecting minds initiative that will help the females in the company get an external POV from a successful women leader from other industry or company through an interactive session; a therapy day on which women can (anonymously) talk to a counsellor/therapist on how to create a successful work-life balance and regarding other issues impacting their personal and professional growth; and identify the mentor initiative through which the senior leadership team will identify 2-3 women employees and put them on a fast-track mode wherein they will be mentored for a year to reach the next level in their career graph.

Talking about the initiative, Singh said, “iProspect has always believed in enriching and helping its employees grow. Through this initiative, we want to empower diversity as well as help women reach senior roles with much more confidence. It is sad to see that while women form almost half of India’s population, their representation at workforce is very little and it further shrinks at senior levels. At iProspect, we want to change that.”

The first session, held on 10 December 2018, saw ICICI Bank’s deputy general manager – marketing and communications Azmat Habibulla share her story. “It is a great initiative undertaken by iProspect and I believe we need such initiatives across boards to help women rise to become leaders of tomorrow. At ICICI too have various initiatives to help women employees overcome challenges that many of them face at certain life stages.”  

The company believes in equal opportunities for all and hence, the initiative, titled Women@iProspect, will even see men participating.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/24/ceat.jpg?itok=TL_GS8yG
CEAT Tyres & Isobar India’s latest campaign focuses on Road Safety

Isobar India, the digital agency from Dentsu Aegis Network that handles the digital duties for CEAT Tyres, recently released a campaign to spread awareness on road safety during the road safety week.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/24/ogilvy.jpg?itok=Bxflu3jS
Amarinder Butalia named Managing Partner, Ogilvy Delhi NCR

Ogilvy announces the elevation of Amarinder Butalia, to the position of Managing Partner, Ogilvy Delhi NCR.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/24/ariel.jpg?itok=63CSXRZk
Ariel reignites conversations on household inequality with a new campaign - Sons #ShareTheLoad

Ariel has been unearthing the reality of inequality within households since 2015 with their award-winning movement #ShareTheLoad.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/24/bajaj.jpg?itok=v1FOhoRb
Bajaj Finserv celebrates the New Year with #FitForLife Campaign

Bajaj Finance Ltd, the lending arm of Bajaj Finserv launches #FitForLife campaign to encourage individuals to achieve their New Year fitness resolutions.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/24/lava.jpg?itok=TybRq797
Soho Square Delhi Creates a New Film Lava Republic Day Film - #ProudlyIndian #MakeAnEffort

LAVA Mobiles has just released a new film which is a part of its ongoing ‘Proudly Indian’ campaign.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/24/Arvind_RP.jpg?itok=SYfK9Y7F
Arvind RP is new director of marketing, communications for McDonald's west and south

Hardcastle Restaurants Pvt Ltd, a subsidiary of Westlife Development Ltd and master franchisee of McDonald’s restaurants in West and South India, has announced the appointment Arvind RP as its director-marketing and communications . He has been trusted with the responsibility of leading the overall...

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/24/Vinod_Thadani.jpg?itok=8PetcLgB
Mindshare teams trained to be media neutral: Vinod Thadani

Excited about handling the complete integrated media directive for Hindustan Unilever Ltd , after the big digital mandate win in August last year, Mindshare Fulcrum is all pumped up about serving the best possible media solutions to the brand.

MAM Media and Advertising Digital Agencies
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/23/uri.jpg?itok=jl5zkjUq
Movie Partnership PUBG - URI: The Surgical Strike

Movie promotions broke new ground when URI: The Surgical Strike, produced by RSVP (Ronnie Screwvala Productions) Movies, became the first Indian movie to join hands with PUBG Mobile to launch a surgical strike on Pochinki, one of the largest and most popular towns in the game’s maps.

MAM Media and Advertising Media Agencies
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/23/kos.jpg?itok=9V866YG8
Marico India appoints Koshy George as CMO

Marico Ltd has appointed Koshy George as chief marketing officer, Marico India. In his new role, George will be responsible for leading the brand marketing initiatives of the company.

MAM Media and Advertising People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories