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Future Generali's Father's Day campaign breaks records on digital platforms

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MUMBAI: Future Generali Life Insurance recently launched a digital campaign last week on Father’s Day, #AapkiHealthMereLiye.

With #PromiseToMyChild, fathers across the country pledged a vow of health to their children as a part of the campaign. Digital marketing agency AdLift who were appointed by FGILI to handle their social media account executed the campaign making it a massive success on all social media platforms.

The hashtag #AapkiHealthMereLiye was launched on 14 June on various social platforms like Youtube, Facebook and LinkdIn to attract focus towards the Father’s Day video created by Future Generali India Life Insurance.

Another hashtag #PromiseToMyChild was created to record the responses of fathers on this video 15 June 15 onwards. By the end of the campaign on 17 June, a total of 3.9M views and 1.8M views were received on Facebook and YouTube respectively.

Also, a whopping 2.5K people liked the video, and 632 people shared it as well fuelling the overall victory of the campaign. More than 1200 fathers responded to the #PromiseToMyChild hashtag by giving a promise related to his health.

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