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WeWork assigns digital marketing mandate to iProspect India

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MUMBAI: iProspect India, the digital agency from Dentsu Aegis Network, has bagged the digital media mandate for the popular global shared workspace brand WeWork in India in a multi-agency pitch.

As part of the mandate, iProspect India will handle digital paid media services for WeWork including search engine marketing, paid social media, display and programmatic with the objective of generating prospective business leads. The account will be serviced from Bangalore.

WeWork entered India in 2017 and currently has three shared workspace properties – two in Bangalore and one in Mumbai.

Rubeena Singh, CEO, iProspect India said, “Given that the DNA of the brand is contemporary and progressive, it opens up myriad possibilities to be leveraged effectively in the digital space. The team is working on a tailor-made digital strategy for WeWork."

"We understand that our audience is highly active on digital and choosing the right digital partner is integral for our business. We are delighted to have iProspect India work alongside us in achieving our business objectives,” said Karan Virwani, Director, WeWork (India).

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