New Delhi: Zupee has announced Gaurav Mehta as the company's new chief marketing officer. He was previously associated with GirnarSoft - the name behind the automotive market, Cardekho.com.

A post-graduate in Brand Management and Media Planning from Mudra Institute of Communications (MICA), Ahmedabad, Mehta has diverse experience spanning 19 years, which includes 13 years as a digital business expert in a number of leading companies. "An analytics and research-driven marketer, Gaurav has been in the mobile marketing space since 2008," said the company in a social media post.

Mehta also shared the update in a LinkedIn post and added that he would be working alongside Zupee, founder and CEO Dilsher Malhi to enhance the skill-based gaming platform. He also thanked CarDekho’s chief executive officer and co-founder Amit Jain for the support he received from the company during his stint.

In his career spanning over 19 years, Mehta has worked with OLX South Asia as chief marketing officer for four years and as chief manager at Yahoo.