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Digital media spends to increase by 49 per cent next year: Nielsen Report

A Nielson report has now confirmed what many believed of the growing ad spends in the digital world. The study has found that digital ad spends have now eclipsed traditional marketing budgets of brands. The report also says increase in digital media budgets are poised to jump considerably over the...

iWorld Over The Top Services
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Intex Technologies appoints Rajiv Bakshi as CMO

MUMBAI: In line with the company's continued efforts to strengthen and professionalise management to accomplish accelerated growth, mobile and consumer electronics company Intex Technologies (Intex) has appointed Rajiv Bakshi as its chief marketing officer (CMO).

MAM Media and Advertising People
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Microland appoints Purnima Menon as chief marketing officer

MUMBAI: Microland, the Hybrid IT Infrastructure Service Provider, has appointed Purnima Menon as chief marketing officer.

MAM Media and Advertising People
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Indian Media Review: Shashi Sinha addresses the elephant in the room -- common measurement

All eyes were trained on this year’s media review by The Advertising Club, what with the stalwarts of the industry repeatedly endorsing it on the social media weeks before the event took place.

MAM Media and Advertising Media Agencies
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When brands think like publishers: CMS Asia 2016

As more brands are waking up to the perks of content marketing, they increasingly realise the need to think like a content platform or publisher. But, are they doing it right? -- was the question raised in the panel discussion at CMS Asia 2016. The panellists were -- Autocar’s Hormazd Sorabjee, Mxm...

MAM Marketing MAM

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