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BrandVid 2018: Emerging importance of content creators in branded videos

With the rapid change in the online ecosystem, marketers are gradually increasing their investment for branded content. Subtle product placement and proper storytelling in branded videos are becoming two key elements of video marketing. Facebook and YouTube have emerged as the most important...

MAM Marketing Brands
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BrandVid - Can a brand become a media company?

Traditional media companies today have a very diverse story and narrative no matter what the subject. A consistent story is shared across paid, earned and owned media. However, media companies are more than that today. They create programming and/or distribute it. They also share the content via...

MAM Marketing Brands
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Learning the importance of video marketing today

“Is it viral yet?” More often than not, this is what you will hear from marketers and agencies soon after they make a brand campaign or a video live on social media. The virality of a video is the new scale of measurement for most advertisers now, and rightly so! When a video goes viral, it can...

MAM Marketing Above The Line
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boAt signs Kartik Aaryan as brand ambassador

boAt, a lifestyle brand that deals in fashionable consumer electronics like earphones, headphones, speakers, travel charger and premium rugged cables has signed on Bollywood actor Kartik Aaryan as its new brand ambassador to help steer the brand to its target audience of fashionable youthful...

MAM Media and Advertising People

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