MAM

Star Sports signs Rana Daggubati, Puneeth Rajkumar & Diljit Dosanjh to push ProKabaddiLeague

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/06/24/Diljit%20Dosanjh.jpg?itok=ANxR_hiS

MUMBAI: It has been quite evident since the launch of its in-house campaign #AsliPanga that Star Sports is going out guns blazing to promote the fourth leg of its flagship sports IP, Pro Kabaddi League (PKL).

The three promo videos that the channel released last month quite frankly make fun of the currently popular tropes in Hindi GECs, and caricatures the showdowns in the prime time news channels and doesn’t spare the overly VFX-fied south Indian films.

And when we thought the network couldn’t get more mass than this, with less than two days  for the tournament to go on air, the channel has roped in three major personalities as its brand ambassadors -- Rana Daggubati, Puneeth Rajkumar and Diljit Dosanjh.

While Rana Daggubati of  ‘Bahubali’ fame is pleased to renew his association with the sport this season as well, Karnataka’s Puneeth Rajkumar, often touted as the region's power star  is also all charged up to give a leg up to rustic sport as well.

On the other hand,  Diljit Dosanjh-  singer, actor and television presenter from the Punjabi music industry who recently rose to fame with ‘Udta Punjab’ --  is also looking forward to witness many super raids, super tackles and other super moves of Kabaddi.

In fact a promotional  music video starring Diljit Dosanjh and released on 21 June is already garnering massive eyeballs on social media courtesy his tremendous popularity in the north and now in the Hindi speaking regions of the rest of India as wel, following the Udta Punjab controversy. 


Subsequently, the channel today released similar music videos featuring Rana Daggubati and Puneeth Rajkumar on 23  June.


Speaking on its aggressive marketing strategy towards Star Sports Pro Kabaddi a Star India spokesperson said, “The first three seasons of the league saw an overwhelming response from TV viewers, stadium spectators and sports enthusiasts. There is a growing passion for the sport and this success helps us in our goal of encouraging sporting talent and nurturing heroes. Our brand ambassadors Rana Daggubati, Puneeth Rajkumar and Diljit Dosanjh lend their bold, powerful image to Star Sports Pro Kabaddi and re-iterate the spirit of Kabaddi. The fact that Kabaddi is now the country’s second most viewed sport, second only to cricket, brings us great pride.”

The fourth season is set to take place a couple of days from now -  25 June to 31 July  with the existing eight teams participating. It will be the first time for an Indian league to be held two times in the same year.

 “Unlike cricket and football, in the case of kabaddi, fans have limited opportunities to engage with the live sport. So, we decided to have the league twice a year,” said Star India sports president and head Nitin Kukreja. The reason: the channel has more faith in the IP, thanks to the year on year growth of the franchise. 

As per ESP properties SportzPower report 2016, PKL has seen a whooping 300 percent growth, pushing its revenue to Rs 480 million in 2015, that too without a title sponsor.

The league has attracted premium brands – State Bank of India, TVS Motor, Bajaj Electricals, Flipkart. It added Gionee Mobiles and Idea Cellular as associate sponsors and got three new commercial partners in the form of PepsiCo, Indo Nissin Foods and Fair & Lovely Men Facewash in Season 3. Not to mention, Force Motors has recently announced itself as the principal sponsor for the Puneri Paltans for Season 4.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/27/Raj-Nayak%20%281%29.jpg?itok=8WKUGJMz
Abby Awards 2017 shortlists to be available for review

The iconic and pioneering Creative Awards - Abby 2017 has set another benchmark in transparency and efficacy. After receiving the highest ever number of creative entries, the first round of the prestigious Abby awards judging is presently on in multiple locations. The shortlists selected by the...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/27/star-plus%20%281%29.jpg?itok=a3XZn0Yb
Star Plus brings 'Nayi Soch' with Aamir for Women's day

MUMBAI: Star India has constantly endeavoured to inspire social change through its thought-provoking programming, and this mission is reflected in the journey of its ‘Nayi Soch’ (new thinking) campaigns, which have continued to positively impact millions of lives.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/27/Priyanka-Chopra.jpg?itok=GDkjmIHa
Delhi HC says it can't decide shampoo quality as stated in ads

NEW DELHI: A Delhi court has sent a message to petitioners that it would turn into a lab if it starts entertaining all claims made in media adverts by companies about their products.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/27/Rashmi-Daga_0.jpg?itok=UTWu6_tJ
#TrySomethingNew from FreshMenu.com

MUMBAI: FreshMenu.com, one of the leading online restaurants, recently launched its online campaign, #TrySomethingNew .The series features inspiring young individuals who have dared to try something different in their lives.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/24/Nishi%20Kant-800x800.jpg?itok=uIvLqDHm
Dentsu Webchutney ropes in Nishi Kant as EVP & Mumbai head

MUMBAI: Dentsu Webchutney, a digital agency from the Dentsu Aegis Network, has appointed Nishi Kant as EVP & Branch Head- Mumbai. Kant will lead the charge for the agency’s Mumbai office. He will be reporting to Dentsu Webchutney co-founder & CEO Sidharth Rao. This is Nishi’s second stint...

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/24/Promax.jpg?itok=nzXQfrVi
Promax & TSBI create quirky campaign

MUMBAI: Promax has brought on board, Digital first branding agency, The Small Big Idea (TSBI), to partner with them for the upcoming awards ceremony. TSBI recently kickstarted with an innovative social media campaign to announce the key note speaker for the event.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/23/bjp%20%281%29.jpg?itok=p3JIhNdY
BJP, Lever rule brands, advertisers lists in Feb 2017 so far

The Bharatiya Janata Party (BJP) was the top brand in terms of television advertisement insertions for the month of February 2017 so far for weeks 5, 6 and 7 (Saturday 27 January 2017 to Friday, 17 February 2017).

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/23/sumanta-vikas.jpg?itok=Hc8DNKOb
HDFC hires LinTeractive for two-wheeler insurance campaign

MUMBAI: HDFC Ergo General Insurance Company has appointed LinTeractive, the digital agency of MullenLowe Lintas Group, to put together a digital campaign for its two-wheeler motor insurance products. Through this campaign, HDFC Ergo aims to reach out to its consumers and communicate the importance...

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/23/Phogat-launches-Godrej.jpg?itok=OiCtOuiL
Phogat launches Godrej Interio healthcare range

MUMBAI: Godrej Interio, India’s leading furniture and interior solutions brand, launched a new health awareness campaign-sleep@10. Launched by Olympian, Geeta Phogat, the campaign was born during the product development stage of their healthcare range. #sleepAt10 is an initiative that aims to...

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories