MAM

Star Sports signs Rana Daggubati, Puneeth Rajkumar & Diljit Dosanjh to push ProKabaddiLeague

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/06/24/Diljit%20Dosanjh.jpg?itok=ANxR_hiS

MUMBAI: It has been quite evident since the launch of its in-house campaign #AsliPanga that Star Sports is going out guns blazing to promote the fourth leg of its flagship sports IP, Pro Kabaddi League (PKL).

The three promo videos that the channel released last month quite frankly make fun of the currently popular tropes in Hindi GECs, and caricatures the showdowns in the prime time news channels and doesn’t spare the overly VFX-fied south Indian films.

And when we thought the network couldn’t get more mass than this, with less than two days  for the tournament to go on air, the channel has roped in three major personalities as its brand ambassadors -- Rana Daggubati, Puneeth Rajkumar and Diljit Dosanjh.

While Rana Daggubati of  ‘Bahubali’ fame is pleased to renew his association with the sport this season as well, Karnataka’s Puneeth Rajkumar, often touted as the region's power star  is also all charged up to give a leg up to rustic sport as well.

On the other hand,  Diljit Dosanjh-  singer, actor and television presenter from the Punjabi music industry who recently rose to fame with ‘Udta Punjab’ --  is also looking forward to witness many super raids, super tackles and other super moves of Kabaddi.

In fact a promotional  music video starring Diljit Dosanjh and released on 21 June is already garnering massive eyeballs on social media courtesy his tremendous popularity in the north and now in the Hindi speaking regions of the rest of India as wel, following the Udta Punjab controversy. 


Subsequently, the channel today released similar music videos featuring Rana Daggubati and Puneeth Rajkumar on 23  June.


Speaking on its aggressive marketing strategy towards Star Sports Pro Kabaddi a Star India spokesperson said, “The first three seasons of the league saw an overwhelming response from TV viewers, stadium spectators and sports enthusiasts. There is a growing passion for the sport and this success helps us in our goal of encouraging sporting talent and nurturing heroes. Our brand ambassadors Rana Daggubati, Puneeth Rajkumar and Diljit Dosanjh lend their bold, powerful image to Star Sports Pro Kabaddi and re-iterate the spirit of Kabaddi. The fact that Kabaddi is now the country’s second most viewed sport, second only to cricket, brings us great pride.”

The fourth season is set to take place a couple of days from now -  25 June to 31 July  with the existing eight teams participating. It will be the first time for an Indian league to be held two times in the same year.

 “Unlike cricket and football, in the case of kabaddi, fans have limited opportunities to engage with the live sport. So, we decided to have the league twice a year,” said Star India sports president and head Nitin Kukreja. The reason: the channel has more faith in the IP, thanks to the year on year growth of the franchise. 

As per ESP properties SportzPower report 2016, PKL has seen a whooping 300 percent growth, pushing its revenue to Rs 480 million in 2015, that too without a title sponsor.

The league has attracted premium brands – State Bank of India, TVS Motor, Bajaj Electricals, Flipkart. It added Gionee Mobiles and Idea Cellular as associate sponsors and got three new commercial partners in the form of PepsiCo, Indo Nissin Foods and Fair & Lovely Men Facewash in Season 3. Not to mention, Force Motors has recently announced itself as the principal sponsor for the Puneri Paltans for Season 4.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/24/Bangur_Cement.jpg?itok=jU6_1Xnr
Guest column: Ads that didn't work!

MUMBAI: The advertising sector is expected to be a sophisticated and creative one. Creative heads spend hours ensuring the advertising is ‘done right’. Yet, year after year, we come across ads that fail to make any mark and instead end up being called as dunce.

MAM Media and Advertising AD Agencies
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/24/Savlon.jpg?itok=diKRbk8P
Savlon gets kids talking to germs in its latest campaign

MUMBAI: We live at a time when nearly 18 lakh children under the age of five die each year from diarrheal diseases and pneumonia. A simple habit of handwashing can help save lives! On Global Handwashing Day, Savlon launched its ‘Haath Se Baat’ campaign, wherein students are seen ‘talking to the...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/24/Xiaomi.jpg?itok=qq6ito9V
Madison Media wins media mandate for Xiaomi

MUMBAI: Indian media agency Madison Media has bagged the media mandate for Chinese smartphone brand Xiaomi.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/24/Nerolac_Paints-Diwali.jpg?itok=0N8oVGNk
Nerolac made Mumbai flyers' Diwali #AShadeBetter

Kansai Nerolac Paints recently launched an on-ground campaign at the Terminal 1 of the Chhatrapati Shivaji International Airport.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/23/Mehul_Gupta_1.jpg?itok=sw9Og74J
Enerzal salutes unsung heroes - soldiers

MUMBAI: Enerzal, a balanced energy drink, has launched its campaign saluting soldiers who, even on the auspicious Diwali occasion, are protecting India's borders - A responsibility taken out of passion and love.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/23/RBI.jpg?itok=LDs1jP1g
Ad agencies to be empanelled for RBI work

MUMBAI: The Reserve Bank of India (RBI) is planning to empanel advertising agencies for undertaking activities ranging from regular tender notices to full-fledged multimedia, multi- language ads across electronic and print media. The empanelled agencies would be conceptualising, designing and...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/23/Diwali_ad1.jpg?itok=4r5sTzZx
Diwali ads - the new age way of storytelling

MUMBAI: The advertising sector has undergone an evolution over the years. The storytelling has matured, creatives have changed, and brands are experimenting with fresher and innovative ways to connect with their audience — on television, social media and digital.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/23/Vishnu_Mohta1.jpg?itok=IhgNtzi1
#hoyejak: We used all SVF properties to promote Hoichoi, says Vishnu Mohta

Imagine, what will pop up in your mind when you hear ‘Let’s do it’ or ‘Ho jaye’, something naughty or kinky? But, these are words regularly used by Bongs in their day-to-day lives.  Hoichoi however made it into a happening and impactful campaign. The recently-launched OTT platform Hoichoi buzzed...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/19/sameer.jpg?itok=g3rkv6bm
Barbeque Nation campaign promotes family dining during Diwali

NEW DELHI: Casual dining restaurant chains Barbeque Nation has launched a promotional campaign Tyohar Ek Roop Anek urging people to indulge in family dining at the restaurant this Diwali. The campaign was conceptualised considering the excitement and bustle during Diwali and the need to unwind and...

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories