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OTT leads over TV on brand discussions among viewers: Study

MUMBAI: A study by the Interactive Advertising Bureau (IAB), a US-based not-for-profit research company, has found that 56 per cent of people who co-view OTT talk about the brands they see while viewing content on TV screens. Co-viewing is the act of watching with others. On TV it is 50 per cent....

iWorld Over The Top Services
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Arasu can't operate outside Tamil Nadu despite DAS compliance

NEW DELHI: Tamil Nadu government-owned multi system operator (MSO) Arasu TV Corp has been told by the Ministry of Information and Broadcasting (MIB) that it cannot operate outside of Tamil Nadu despite having a provisional MSO licence.

Cable TV Multi System Operators
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English movie channels line up movies despite lower advertising

MUMBAI: Taking advantage of people’s presence at home during Diwali and most likely in front of the TV screens, English movie channels have strengthened their programming lineup.

Television TV Channels English Entertainment
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Airtel Digital and LG tie up, redefine home entertainment

MUMBAI: Popular brands are coming together to share a symbiotic relationship.

DTH DTH Operator
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Media's best practices and innovations to be shared between India and Ethiopia

India and Ethiopia would be signing an agreement on “Cooperation in the field of information, communication and media.”

Regulators I&B Ministry

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