MUMBAI: Sandeep Dahiya who was sr VP and business head - consumer products at Vaicom 18 has moved on to The Times Group as director and biz-head - brand extensions where he would report to Bennet, Coleman and Co‘s COO Shrijeet Mishra.

The Times Group, director and biz-head - brand Sandeep Dahiya

At Viacom18 Sandeep spent eight years across various functions - communications, corporate affairs and consumer products. Over the last five years, he was heading the consumer products business for all Viacom18 brands namely - MTV, Vh1, Comedy Central, Nickelodeon, Sonic and Nick-Junior and Colors as well as communications. At the consumer products end, Vaicom 18 ended the last financial year with a retail turnover of close to Rs 260-265 crore around MTV and Nickelodeon products, with a presence in over 50 categories and over 65 licensees.

Dahiya stated, "The reason for shift was a greater challenge and an exciting opportunity. The Times Group has a portfolio of brands that resonate extremely well with their respective consumers. The idea is to extend some of these brands beyond their core businesses, thus driving more engagement and growth. It feels great. It is one of the only media companies that has stayed ahead of the industry growth curve, by virtue of sheer innovation, differentiated way of looking at the business and a great team."