Sandeep Dahiya

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Nick introduces sub brands; Nick Explore first to roll out

MUMBAI: Taking its licensing and merchandising strategy forward, Nickelodeon India is set to introduce its own sub brands in the Indian market, Nick Explore, Nick Sports and Nick Action.

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TI Cycles enters into licensing tie-up with Nick

MUMBAI: Murugappa Group-owned TI Cycles has entered into a licensing deal with kids broadcaster Nickelodeon India to launch new range of bicycles and tri-cycles for the Indian market.

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MTV and Crusoe tie up to launch range of men’s innerwear brand

MUMBAI: Treading the unconventional route yet again, youth entertainment channel MTV has tied up with mens innerwear Crusoe to launch the ‘Roadies’ range of innerwear.

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MTV launches co-branded adventure bikes with Firefox

MUMBAI: MTV India, the youth brand, and leisure biking company Firefox Bikes, have partnered to launch co-branded adventure bikes.

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Nick partners Big Bazar for Spongebob SquarePants merchandise

MUMBAI: Viacom18‘s kids entertainment channel Nick and Future Group‘s retail chain Big Bazar have collaborated to launch the Spongebob SquarePants – Back to School range of products for children.

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